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Social Proof – A Marketing Tool

Social proof is a psychological principle that describes people's tendency to follow a crowd.  If you see a bunch of people doing, or liking something - then it must be worth doing, or worthy of liking.  As social beings, we take our friends…

New Year’s Resolutions

You may have made some personal New Year's Resolutions - but have you thought about your business?  Wrapping up 2013 and beginning the new year can be a great time to look ahead to what you would like the end of 2014 to bring.  America's Small…
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Quickly Improve Your Website

Your website is the first way that many new customers will find and see you - so it's important to make a good impression.  It's even more important to be easy to find.  Dave Lavinksy outlines the 5 Quick & Easy Ways to Improve Your Website. …
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Grant Money Doesn’t Come Easy

The SBA recently published an article that clarifies some misconceptions about federal loans. Frankly put, there isn't a money tree orchard for entrepreneurs. In order to qualify for a federal or state grant, your business needs to fit a need that has been identified by the government. This usually means some sort of scientific research or conservation.
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Patents, Copyrights and Trademarks – Oh My!

In the laymen world patents, copyrights and trademarks might be used interchangeably, but there are important distinctions small business owners need to know.  All three protect your work, but when and how would you pursue one over the other? Simply…
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Make Your Website Work for You

Your business’ website is often the first impression customers get – how can you make the best impression and reel them in?  Follow these tips can help your website reach its true potential. Need more guidance in tailoring these tips to…
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Becoming a Trusted Brand

Customers are searching for brands they can trust: companies that deliver on promises and are transparent in their business practices.  Creating that emotional bond with your customer not only leads to sales, but referrals and positive reviews. …
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Virtual Offices

Are typical office spaces becoming passé? Close to 6 million Americans work from home, others video-conference, meet at coffee shops, or work on the road.  Find out what Entrepreneur is saying about the Workplace of the Future. Need help…
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How Much Are You Worth?

Putting a price to freelance work can be tricky to pinpoint.  You don't want to shoot too high and lose clients, nor should you aim too low and miss out on income.  The SBA has simple tips for how to set and negotiate rates with your clients:…
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Freshen Up & Look Smart on Facebook

Keeping up with social media campaigns can be overwhelming, but Constant Contact - one of the major social media guru's has broken it down into some manageable pieces.  Here are three blogs with simple ways to keep your facebook page fresh,…
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Are You Prepared?

September is national preparedness month, so we pulled some helpful links together to help you get your home and business in order in case the unexpected happens. For Your Home FEMA has several great articles on how to prepare your home and…