Starting, managing, and growing a successful small business requires a well-rounded understanding of so many areas of expertise. Planning. Funding. Laws & Regulations. Sales. Marketing. Accounting. Customer Service. Employee Management.
How Do Entrepreneurs Do It All?
With the professional guidance, experienced insights, and practical solutions that are available through the Shenandoah Valley Small Business Development Center, that’s how. Headquartered in Harrisonburg at James Madison University, the Shenandoah Valley Small Business Development Center serves the Shenandoah Valley, Virginia region.
- What legal entity is right for your business?
- What permits & licenses will you need?
- Who is your customer?
- What’s your value proposition?
Workshops & Events
Promotional Video HERE
Overview of Live Webinar
Refresh your knowledge to effectively market your goods and/or services. This live webinar (via Zoom) will cover the following:
- How to choose your target group(s)
- How to communicate with your target(s)
- Market definition
- Market segmentation
- Competitive analysis
- Company branding
- Online (SEO) and offline marketing
Speaker: Bernard Ferret – Senior Business Counselor, Mason SBDC & Serial Entrepreneur
Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce
Cancellation Policy: Notification should be provided 24 hours in advance. Please email firstname.lastname@example.org (preferred) or call 703-261-4105 to notify the team
Special Instruction: This live webinar will be offered on the Zoom platform. You will receive a Zoom invitation link after the registration.
Ever wonder how all of those beautiful graphics are made that you see on Instagram, or need to design a flyer for your small business and don’t know where to start because you don’t have not one design bone in your body? We’re going to share some tips and tricks for creating on-brand marketing materials to take your marketing game to the next level. Canva is a free platform that is intuitive and easy to use with templates you can customize and elements you can add to make it uniquely you.
What You’ll Learn:
- Learn how to use the Canva interface
- Learn how to design using templates
- Learn how to design from scratch
- Learn key basic design principles
- Learn how to develop your own brand file
Due the nature of the interactive content, a recording is not available. Live attendees will receive materials to reference.
Please join from a computer or laptop so that you can create a Canva account and use the tools during the interactive workshop presentation.
Who should attend: Beginning Canva users or those who would like to know more about Canva and how to get started.
Date: Monday, May 23
Time: 2:00 PM – 3:00 PM
Speaker(s): Nicole Cooper
A confirmation email with the Zoom login information will be sent after registration
The Federal Government buys over $600 billion per year on goods and services, 23% of that spend is allocated for small businesses. This is a huge opportunity for small firms to grow their business and become part of the challenging world of Government Contracting. Before entering into this arena you must first know how to market yourself to the government. This presentation will help you prepare your firm to get noticed by the government and prime buyers by developing a proper marketing plan and strategy.
In this session you will learn:
- Steps to take to be where you can be found by buyers
- Preparing a winning capability statement
- Organize your website, business cards and marketing materials
- Prepare a marketing plan to attract buyers
Who should attend: Current small business owners in all industries who are curious about expanding their business to include government contracting
Date: Tuesday, May 24
Time: 10:00 AM – 12:00 PM
Presenters: Lisa Wood, Virginia PTAC Director + Ramain Gohar, Business Manager, Virginia Department of Small Business and Supplier Diversity
Visit the Financial Wellness Center
In partnership with Atlantic Union Bank, SBDC clients are invited to take advantage of interactive, easy, and free resources from Banzai! This comprehensive online platform teaches financial literacy at every phase of life and can be utilized at your own pace.
SV SBDC Advisory Council
The Shenandoah Valley Small Business Development Center is excited to announce the formation of the SV SBDC Advisory Council. The purpose of the Advisory Council is to network and collaborate with a variety of business resources from the community. This enhanced connectivity is intended to improve the delivery of services to SBDC clients, expand the types of tools available to the SBDC Team, and assist Council members in more effectively serving the business community.
We would like to welcome the founding members of the Advisory Council! Visit our Advisory Council page to learn more.
We are a member of The Virginia SBDC Network, the most extensive business development program in the Commonwealth. The VSBDC is a partnership between the U.S. Small Business Administration (SBA), George Mason University-Mason Enterprise Center, and premier local host organizations throughout Virginia including James Madison University.