Starting, managing, and growing a successful small business requires a well-rounded understanding of so many areas of expertise. Planning. Funding. Laws & Regulations. Sales. Marketing. Accounting. Customer Service. Employee Management.
How Do Entrepreneurs Do It All?
With the professional guidance, experienced insights, and practical solutions that are available through the Shenandoah Valley Small Business Development Center, that’s how. Headquartered in Harrisonburg at James Madison University, the Shenandoah Valley Small Business Development Center serves the Shenandoah Valley, Virginia region.
- What legal entity is right for your business?
- What permits & licenses will you need?
- Who is your customer?
- What’s your value proposition?
Workshops & Events
Turning online activity into sales using digital marketing tools can boost your revenue and profits. In this roundtable event you will hear from other local business owners about how they use digital media to grow their business. They’ll share what tools and process helped them increase the number of prospects in their sales funnel.
This live session will cover:
- What B2B techniques work to attract large enterprise buyers
- How B2C, social selling and influencers can increase retail sales
- How to use a customer relationship management system and curated content to merge lead generation and in person prospecting
- How to use paid social media for special event marketing.
Join our panel of SBDC advisors and clients to learn how you can leverage these same tools to drive growth and profitability in your own business.
Angie Toney, Owner Angel Financial Services
Harish Bikmal, CEO Zenaviv
LaSondra Grey, Owner Reflections Image Center & Skin Care Institute
Mark Bradley, Owner Legacy Concerts
Terry Saeger , LSBDC Sales and Marketing SME
Elis Devlin, LSBDC digital marketing SME
Subodh Nayar, moderator
A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.
Our Start Smart Workshops discuss the path to good decisions and a successful start. You’ll learn to take a thorough 360° approach to your business and all its components – from product development to target markets to financial projections. We’ll also cover the regulations and registrations you need to know.
Follow-up appointments are then available with SBDC business advisors to focus on your individual business growth needs.
NOTE: This is a live, online webinar. Registration is required IN ADVANCE. When we receive your registration, we will send you the Start Smart Workbook and Zoom login link.
FINDING AND KEEPING THE TALENT YOU NEED TO SUCCEED
‘Attract, Develop, and Retain Quality Employees’ is the mantra of successful CEOs and HR people across the US. Small business often has difficulty in each step of this process. This webinar will help you design an effective hiring process that is easy to use and results in better applicants and smarter selection tactics. Whether your area is dealing with low unemployment or you have not been able to find the right skills, it offers tips and tactics to succeed.
We will cover ways to enhance your current employees’ knowledge and skills as well as to offer re-skilling to address new needs. Retention is a product of hiring the right people up front, then providing them with the coaching and development to succeed and grow. We will cover all of this plus some basic information for those considering allowing remote or hybrid work options. Along with other resources, a link to free “The Small Employers Guide to Effective Hiring” will be included.
Red Root & Co.
We are a member of The Virginia SBDC Network, the most extensive business development program in the Commonwealth. The VSBDC is a partnership between the U.S. Small Business Administration (SBA), George Mason University-Mason Enterprise Center, and premier local host organizations throughout Virginia including James Madison University.