Calendar

All webinars and events are free to attend unless otherwise noted.


SPECIAL Webinars


Doing Business with the Commonwealth – Part 2 @ Virtual Webinar
Oct 14 @ 10:00 am – 11:30 am

Note: This is an intermediate level workshop designed to assist vendors in utilizing the powerful tools available on eVA to generate leads and enhance opportunities.

This is the second workshop in a series about Selling to the Commonwealth. It will cover navigation of the “Virginia’s Marketplace” (eVA) website with emphasis on training guides, the Virginia Business Opportunity (VBO) listing of solicitations available in the state and local government agencies and reviews of various analytical reports to help in identifying potential markets and strategies to market the company’s capabilities.

Speaker(s): Courtney Mustin, Regional Business Services Manager for Virginia Department of Small Business & Supplier Diversity

Co-Sponsor(s): Shenandoah Valley Small Business Development Center and Virginia Department of Small Business & Supplier Diversity

A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.

REGISTER HERE


This Is Not Business as Usual Workshop Series @Virtual Webinars

Preparing for the holidays in 2020 is NOT business as usual, and this webinar series, featuring Small Business Strategist Marc Willson and local business owners offering useful tips and best practices to implement in your business NOW, can help you make the most of this holiday season. There is no cost for these webinars.

About Marc Willson
A published keynote speaker, Marc Willson brings 40 years of experience to bear helping retail, restaurant and tourism-related small businesses refine and promote their concepts to the public. Marc joined the SBDC in 2009 as a Retail and Restaurant Industry Strategist developing into a small business revivalist. He has traveled throughout the country delivering over 500 seminars and assisting over 3000 retailers, restaurants and hospitality businesses.

This is Not Business As Usual - Restaurants
October 16 | 8:30 – 10:00 AM | REGISTER HERE

This is Not Business As Usual – Retail
October 21| 8:30 – 10:00 AM | REGISTER HERE

Fulfillment Pivot, Pack it and Ship it
October 23 |8:30 – 10:00 AM | REGISTER HERE

Ecommerce for Retailers
October 28 | 8:30 – 10:00 AM | REGISTER HERE

Coopertition
October 30 |8:30 – 10:00 AM | REGISTER HERE

A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.


MONTHLY WORKSHOPS


START SMART Workshops @Virtual Webinar

In our Start Smart Workshops, we discuss the path to good decisions and a successful start. You'll learn to take a thorough 360° approach to your business and all its components - from product development to target markets to financial projections. We'll also cover the regulations and registrations you need to know. Join SBDC Advisors online via a small-group webinar. No-cost, VIRTUAL EVENT. Login details for ZOOM will be sent via email upon registration.

Follow-up appointments are then available with SBDC business advisors to focus on your individual business growth needs.

Oct 21 @ 2:00 PM
Nov 5 @ 2:00 PM
Nov 17 @ 10:00 AM
Dec 1 @ 2:00 PM
Dec 16 @ 10:00 AM

REGISTER HERE


Business Smarts Workshop @Virtual Webinars

Business Smarts · Strategic Branding: Harnessing Brand, Strategy, and Culture to Attract Customers, Employees, and Supporters
Nov 13 @ 8:00 AM - 9:30 AM
Register below to receive your Zoom log-in.

Understanding the core purpose of your organization—beyond just making money—helps you define your distinctives and capitalize on the unique difference you make to your customers, employees, and supporters. At this session, you will learn 1) how to identify your core distinctives, 2) how to use your core distinctives to better connect with your intended audience, and 3) how to craft your brand, your culture, and your strategy to capitalize on those core distinctives.

About the presenter
Robert McFarland is the author of the international bestsellers, Dear Boss: What Your Employees Wish You Knew and Dear Employee: What Your Boss Wishes You Knew. He has extensive experience in leading organizations through strategic planning, speaking to large and small audiences, training organizations through lecture and experiential methods, and coaching leaders through change. Over the years, he has been a plenary or workshop presenter at many national conferences. Robert is also a regular contributor to the Daily News-Record.

REGISTER HERE

Business Smarts · How to Create A Marketing Message That Connects and Sells
Dec 11 @ 8:00 AM - 9:30 AM
Register below to receive your Zoom log-in.

You’ve got a great product or service, one that could make a huge difference to your target market. The problem is your market isn’t listening. How do you create that marketing message that gets your audience to sit up, take notice, ask questions, and buy? In this workshop, learn the foundation for creating a marketing message that connects and sells. Then work through the basic template for structuring that message. By the end of class, you will have the foundation and basic skills you need to create multiple marketing messages that connect and sell.

About the Presenter
Susan owned a small day spa in Staunton, VA called Body & Soul Day Spa, from 2000-2010. She grew the business by 35% at the height of the US recession. She sold the business in 2010 and embarked on learning more to help small businesses thrive and grow. Susan now handles copywriting and consulting for many small businesses both locally and across the US.

REGISTER HERE