Every craft beverage producer in America, no matter its size, structure, or stage, will come into contact with the Alcohol and Tobacco Tax and Trade Bureau (TTB), the lead Federal agency overseeing the production and sale of alcohol. In this webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will ask TTB Investigator Len Lee about the key regulations governing the safe and responsible manufacturing of beer, wine, and spirits, from pre-launch licensing to label approvals and beyond.
Speaker: Len Lee, Investigator, Southeast District, Trade Investigations Division, Alcohol and Tobacco Tax and Trade Bureau (TTB)
Len Lee is an investigator with TTB’s Trade Investigations Division in the Southeast District. He has a total of 32 years of Law Enforcement experience. Len works on a variety of alcohol – and tobacco-related cases, including tax, product integrity, and permit investigations. He began his career with TTB in 2008. He has a BS degree in Criminal Justice from Mountain State University and lives in Jacksonville, Florida.
Who doesn’t want higher sales and more customers? Let’s just make sure More = Good for you and your company.
Join us for this Small Business Growth interactive webinar series in partnership with Luray-Page County Chamber of Commerce. Held on the 3rd Weds. of each month, these discussions will challenge your way of thinking and help you avoid common pitfalls as you grow your business whether you are just starting out or have years of experience!
RSVP to events@luraypage.com or 540-743-3915 by the Tuesday prior to receive the Zoom link plus session materials.
Alcohol distribution in the United States is governed by the three-tier system, which means that distributing craft beverage producers’ success requires healthy working relationships with their wholesalers. In this webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will ask Craft Beverage Strategic Advisor Julie Rhodes about the tools and strategies that breweries, wineries, cideries, and distilleries can employ when working distribution partners towards mutual success. Speaker: Julie Rhodes, Owner, Not Your Hobby Marketing With over 2 decades of experience on the business side – supplier sales, digital marketing, and distribution management – of the craft beverage industry, Julie provides strategic sales and marketing advice to small- and medium-sized beverage alcohol brands through webinars, whitepapers, digital courses, one on one consulting, and group coaching programs.
A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.
Do you reside in the Shenandoah Valley area of Virginia and are thinking about starting a new business?
Do you have questions about how to move forward? Are you considering moving your hobby into a more structured business form? Have you already started your small business and now realize you may have missed a few things?
Your Shenandoah Valley SBDC has answers, information, and resources to help!
In our Start Smart Workshops, we discuss the path to good decisions and a successful start. You’ll learn to take a thorough 360° approach to your business and all its components – from product development to target marketing to financial projections and bookkeeping. We also cover the regulations and registrations you need to know.
Follow-up appointments are then available with SBDC business advisors to focus on your individual business growth needs.
Looking forward to seeing you there!
Have you made it easy for strangers to hijack your brand?
It’s often said that branding is storytelling, and it’s a dead-on statement. You wouldn’t ask a stranger with bad intentions to tell the story of your business. But that may be what you’re doing if you don’t take steps to protect your brand identity. Your trademark – the embodiment of your brand – is the place in the mind of a consumer that links your brand to your business. If the brand is not protected, this connection can be lost or needlessly muddled. High stakes indeed.
In this fast-paced session, we’ll discuss –
- what a trademark is (and isn’t),
- how to start out a business on a solid trademark footing,
- what it means to register a trademark – and how to do it,
- steps to take to be vigilant about infringement,
- ways in which brand value can be corroded from within,
- how domain names fit into the brand equation,
- what brand protection means in a post-pandemic world that’s driven by e-commerce and affected by social media influences,
- five brand protect takeaways to start your Friday.
About the Presenter: Jared Burden, a Harrisonburg-based Partner in the Virginia law firm GreeneHurlocker PLC, is a hands-on transactional business attorney whose practice over several decades has always been focused (whether directly or indirectly) on assuring that business owners maintain the value of their brand. Jared has served as inside and outside general counsel to mature middle-market companies with tens of millions of revenue as well as individual entrepreneurs taking their first steps to actualize their big idea. Jared is a graduate of Duke University and the University of Virginia School of Law, and has lived with his wife Jenny Burden and family in Harrisonburg for 20 years.
Do you reside in the Shenandoah Valley area of Virginia and are thinking about starting a new business?
Do you have questions about how to move forward? Are you considering moving your hobby into a more structured business form? Have you already started your small business and now realize you may have missed a few things?
Your Shenandoah Valley SBDC has answers, information, and resources to help!
In our Start Smart Workshops, we discuss the path to good decisions and a successful start. You’ll learn to take a thorough 360° approach to your business and all its components – from product development to target marketing to financial projections and bookkeeping. We also cover the regulations and registrations you need to know.
Follow-up appointments are then available with SBDC business advisors to focus on your individual business growth needs.
Note that this is a live, on-line Webinar.
Thank you for your registration to Start Smart Workshop via Zoom Time: July 13, 10:00 AM Eastern Time Zoom Link will be sent via email in advance.
Looking forward to seeing you there! Please let me know in advance if you are unable to attend via email to krechjh@jmu.edu. Thank You. Joyce Krech, Shenandoah Valley SBDC Event Information: Start Smart
Growing a business means making sure each part plays in sync with each other.
Join us for this Small Business Growth interactive webinar series in partnership with Luray-Page County Chamber of Commerce. Held on the 3rd Weds. of each month, these discussions will challenge your way of thinking and help you avoid common pitfalls as you grow your business whether you are just starting out or have years of experience!
RSVP to events@luraypage.com or 540-743-3915 by the Tuesday prior to receive the Zoom link plus session materials.
Do you reside in the Shenandoah Valley area of Virginia and are thinking about starting a new business?
Do you have questions about how to move forward? Are you considering moving your hobby into a more structured business form? Have you already started your small business and now realize you may have missed a few things?
Your Shenandoah Valley SBDC has answers, information, and resources to help!
In our Start Smart Workshops, we discuss the path to good decisions and a successful start. You’ll learn to take a thorough 360° approach to your business and all its components – from product development to target marketing to financial projections and bookkeeping. We also cover the regulations and registrations you need to know.
Follow-up appointments are then available with SBDC business advisors to focus on your individual business growth needs.
Looking forward to seeing you there!
Do you reside in the Shenandoah Valley area of Virginia and are thinking about starting a new business?
Do you have questions about how to move forward? Are you considering moving your hobby into a more structured business form? Have you already started your small business and now realize you may have missed a few things?
Your Shenandoah Valley SBDC has answers, information, and resources to help!
In our Start Smart Workshops, we discuss the path to good decisions and a successful start. You’ll learn to take a thorough 360° approach to your business and all its components – from product development to target marketing to financial projections and bookkeeping. We also cover the regulations and registrations you need to know.
Follow-up appointments are then available with SBDC business advisors to focus on your individual business growth needs.
Thank you for your registration to Start Smart Workshop via Zoom Time: July 28th at 10:00am. Please find the Zoom link and review PDF Workbook attached in the reminder email 48 hours in advance. Please let me know if you are unable to attend or have questions via email to duganaj@jmu.edu
Thank You! Allison Dugan, Shenandoah Valley SBDC