Sep
23
Thu
Digital Marketing Tools to Generate Leads
Sep 23 @ 4:00 pm – 5:00 pm
Digital Marketing Tools to Generate Leads

Turning online activity into sales using digital marketing tools can boost your revenue and profits. In this roundtable event you will hear from other local business owners about how they use digital media to grow their business. They’ll share what tools and process helped them increase the number of prospects in their sales funnel.

This live session will cover:

  • What B2B techniques work to attract large enterprise buyers
  • How B2C, social selling and influencers can increase retail sales
  • How to use a customer relationship management system and curated content to merge lead generation and in person prospecting
  • How to use paid social media for special event marketing.

Join our panel of SBDC advisors and clients to learn how you can leverage these same tools to drive growth and profitability in your own business.

Our Speakers:

Angie Toney, Owner Angel Financial Services
Harish Bikmal, CEO Zenaviv
LaSondra Grey, Owner Reflections Image Center & Skin Care Institute
Mark Bradley, Owner Legacy Concerts
Terry Saeger , LSBDC Sales and Marketing SME
Elis Devlin, LSBDC digital marketing SME
Subodh Nayar, moderator

Registration: https://clients.virginiasbdc.org/workshop.aspx?ekey=900410060


A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.
Sep
30
Thu
Attracting, Retaining and Reskilling Talent @ Virtual Webinar
Sep 30 @ 9:00 am – 10:00 am

FINDING AND KEEPING THE TALENT YOU NEED TO SUCCEED

‘Attract, Develop, and Retain Quality Employees’ is the mantra of successful CEOs and HR people across the US. Small business often has difficulty in each step of this process. This webinar will help you design an effective hiring process that is easy to use and results in better applicants and smarter selection tactics. Whether your area is dealing with low unemployment or you have not been able to find the right skills, it offers tips and tactics to succeed.

We will cover ways to enhance your current employees’ knowledge and skills as well as to offer re-skilling to address new needs. Retention is a product of hiring the right people up front, then providing them with the coaching and development to succeed and grow. We will cover all of this plus some basic information for those considering allowing remote or hybrid work options. Along with other resources, a link to free “The Small Employers Guide to Effective Hiring” will be included.

 

Registration:  https://clients.virginiasbdc.org/workshop.aspx?ekey=900410059

 

Oct
5
Tue
YouTube to Grow Your Business @ Virtual Webinar
Oct 5 @ 1:00 pm – 2:00 pm
YouTube to Grow Your Business @ Virtual Webinar

Let’s talk about YouTube! Are you thinking of creating a YouTube Channel? Are you currently using YouTube for your business?
Now sure how to get started or how to build your channel? This is the webinar for you. Get best practices for creating your channel and compelling video content that promotes your products and services and drives engagement with your brand.
In this workshop we’ll discuss best practices for:

  • Why you should have a YouTube channel
  • How to set up a YouTube channel
  • What’s important to fill out when uploading a video
  • Making good creative, and how to target and measure the results

REGISTER HERE

About Presenter Randi F. Penfil
Randi is a speaker for the Grow with Google partner program. She has more than 20  years  of experience helping small businesses  and nonprofits improve their digital marketing.

As a professional speaker and trainer, Randi has educated thousands of small businesses and entrepreneurs. Before becoming a Google-supported trainer, Randi educated and trained SMBs for Constant Contact as the Mid-Atlantic Regional Development Director. She brings enthusiasm and experience to every workshop and conversation about digital marketing. Her passion is helping small businesses take control of their digital footprint.

This series is hosted by Shenandoah Valley SBDC, Shenandoah Valley Technology Council, Blue Ridge Community College, Virginia State SBDC, Lord Fairfax SBDC, Central Virginia SBDC, and SCCF.

Oct
28
Thu
Google Ads Basics @ Virtual Webinar
Oct 28 @ 10:00 am – 11:00 am
Google Ads Basics @ Virtual Webinar

Let’s talk about Google Ads and how to get started!

In this workshop you will learn how to reach more customers and grow your business with Google Ads.

In this session we’ll talk about:

  • How to create an account and set up an ad campaign
  • How to write great ads, refine keywords, and include ad extensions
  • How to measure success

REGISTRATION: https://attendee.gotowebinar.com/register/1395098153526813452

 

About Presenter Randi F. Penfil
Randi is a speaker for the Grow with Google partner program. She has more than 20  years  of experience helping small businesses  and nonprofits improve their digital marketing.

As a professional speaker and trainer, Randi has educated thousands of small businesses and entrepreneurs. Before becoming a Google-supported trainer, Randi educated and trained SMBs for Constant Contact as the Mid-Atlantic Regional Development Director. She brings enthusiasm and experience to every workshop and conversation about digital marketing. Her passion is helping small businesses take control of their digital footprint.

This series is hosted by Shenandoah Valley SBDC, Shenandoah Valley Technology Council, Blue Ridge Community College, Virginia State SBDC, Lord Fairfax SBDC, Central Virginia SBDC, and SCCF.

Nov
12
Fri
Business Smarts – Meet Your BEST Advocates @ Virtual Event
Nov 12 @ 9:00 am – 10:30 am

business smarts banner

Join us for a lively and informative dialog with some of your business’s best friends – and our Business Smarts partners – the local Chambers of Commerce. Each of these institutions exist to serve your needs and help you access the many resources available to you. Meet the Chamber representatives, learn about some of their upcoming events and initiatives, and ask all the questions you want. We’ll have an opportunity to meet as one large group but also is smaller break-out rooms where you can pop in and out to meet as many people as you wish.

REGISTER HERE

Nov
16
Tue
Google Analytics @ Virtual Workshop
Nov 16 @ 12:00 pm – 1:00 pm
Google Analytics @ Virtual Workshop

Join us as we discuss and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions. We will discuss using Google Analytics to help you collect and interpret real-time information, review some of the reports and terms used so you can learn more about your target audience and how to achieve your business goals.

During this session we will:

  • Identifying business goals (and how you plan to use your online presence to achieve them)
  • Incorporating data into your plan
  • A focus on introducing Google Analytics and how to use this tool to make better business decision

REGISTRATION: https://attendee.gotowebinar.com/register/3412347947751738636

 

About Presenter Randi F. Penfil
Randi is a speaker for the Grow with Google partner program. She has more than 20  years  of experience helping small businesses  and nonprofits improve their digital marketing.

As a professional speaker and trainer, Randi has educated thousands of small businesses and entrepreneurs. Before becoming a Google-supported trainer, Randi educated and trained SMBs for Constant Contact as the Mid-Atlantic Regional Development Director. She brings enthusiasm and experience to every workshop and conversation about digital marketing. Her passion is helping small businesses take control of their digital footprint.

This series is hosted by Shenandoah Valley SBDC, Shenandoah Valley Technology Council, Blue Ridge Community College, Virginia State SBDC, Lord Fairfax SBDC, Central Virginia SBDC, and SCCF.