Mar
28
Thu
Biometric Betrayal: How Our Bodies Become Tools for Hackers @ online
Mar 28 @ 10:00 am – 11:00 am

Overview of Live Webinar

Attention all small business owners! Biometrics are being used everywhere to “improve” the security of user logins and to help us authenticate our identity. However, if your biometrics are compromised, they are compromised forever. Join us for an engaging live webinar where we show you the latest tricks bad actors are using to steal your identity and what you can do to help protect yourself against this growing threat. In this session, you will:

  • Gain a Deeper Understanding: Learn how MFA (Multi-Factor Authentication) is being used for identification and authentication, and the role biometrics can play.
  • Arm Yourself with Knowledge: Discover ways bad actors can steal your biometrics and use them to impersonate you when perpetrating their latest scams.
  • Strengthen Your Defenses: Learn effective strategies to safeguard your company against identity theft.

Don’t miss this opportunity to enhance your awareness and fortify your business’s security. Register now to stay steps ahead of the evolving cyber landscape!


The webinar will be presented by the following speakers:

Dr. Teresa Piliouras – CEO and Founder, Technical Consulting & Research, Inc., an IT company specializing in AI, cybersecurity, quality management, and data analytics. Dr. Piliouras is a consultant, educator, inventor, and author. She holds a BS from the University of Illinois, an MBA from Iona College, and a PhD from NYU Tandon School of Engineering.

Pui Lam (Raymond) Yu – Executive Vice President Engineering at Technical Consulting & Research, Inc., has over 20 years of industry experience in Cybersecurity, Software Engineering, and Systems Engineering. He received his BEEE and MSEE from Stevens Institute of Technology and Rensselaer Polytechnic Institute, respectively, and his MSCS from New York University Tandon School of Engineering.

Adithya Rajendran – Cybersecurity Analyst at Technical Consulting & Research, Inc. He received his Bachelor of Science in Computer Science from Baskin Engineering at UCSC, and has a strong foundation in programming, data structures, algorithms, and software engineering.

Curtis Rowe II – Cybersecurity Analyst Intern, Technical Consulting and Research, Inc., received his BS in Cognitive Science from the University of California, San Diego.

Trademark Basics @ online
Mar 28 @ 12:00 pm – 1:00 pm

Join us for a discussion about what all entrepreneurs, small businesses, and start-ups should know about trademarks. We’ll discuss what trademarks are, the benefits of federal trademark registration, and the basics of the registration process. We’ll also talk about why it’s so important for any new business to select a trademark that is both federally registrable and legally protectable.

We’ll direct you to free resources from the USPTO and close out the discussion with a question-and-answer session.

Speaker: Mariessa Terrell, Attorney Advisor, Trademarks Customer Outreach, USPTO

Webinar presented in collaboration with the United States Patent and Trademark Office.

A confirmation email with the Zoom login information will be sent after registration – a day before before the event – please be on the lookout for it.
How to Use Sales Funnels & Marketing Automation to Grow Your Business @ online
Mar 28 @ 1:00 pm – 2:00 pm

A sales funnel is a marketing term describing where your customers are in their purchasing journey and what marketing tools you can use to guide potential customers from interest to purchase.

In this webinar, you’ll learn how to use sales funnels to grow your business, automate your marketing tasks, create a complete customer journey map and determine your business KPIs so you can easily track what’s working and what’s not.

You’ll learn:

  • What is a sales funnel and how to use it in your business
  • How to create a complete customer journey map from discovery to purchase
  • Automation tools you can use to streamline marketing processes
  • How to establish and measure KPIs

Live attendees will receive free business resources and a link to this webinar recording.