The following will be covered during this live webinar:
- Power of SEO and social media for attracting customers, including local SEO to precisely target your market.
- Website optimization for lead generation. How personas, message maps, and content calendars help to make your website and social media footprint more attractive when integrated.
- Social selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins.
- What your digital channel strategy needs, to be effective in terms of content, technology and investment.
- How to effectively use paid media and advertising. Cost savings of optimizing your website and SEO to maximize paid media spend and ROI.
Speaker: Hussain Shah, Subject Matter Expert – Digital Marketing, Mason SBDC & Timm Johnson – Director, Mason SBDC
Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce
Cancellation Policy: Contact the Center regarding cancellation 24 business hours prior to the event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.
Special Instructions: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration.
Which are the best franchises to invest in today, and what does it take to open a franchise in Virginia?
Whether you are able to operate a franchise full-time, or you want to run a business semi-passively while working a day job, learn more about…
- how the franchise industry has changed since the pandemic
- how the customers have changed
- what the next big opportunities are in franchising!
We will also discuss common pitfalls to obstacles to success. You won’t want to miss this!
By registering for this seminar, you grant Virginia SBDC permission to share your name and email address with the speaker.
A confirmation email with the Zoom login information will be sent after registration – a day before before the event – please be on the lookout for it.
Speaker(s): Heather Rosen, President of FranNet of Virginia and D.C.
Co-Sponsor(s): FranNet of Virginia and DC, a franchise advisory and development services firm with 50+ offices in North America
- Do you reside in the Shenandoah Valley area of Virginia and are thinking about starting a new business?
- Do you have questions about how to move forward?
- Are you considering moving your hobby into a more structured business form?
- Have you already started your small business and now realize you may have missed a few things?
Your Shenandoah Valley SBDC has answers, information, and resources to help!
In our Start Smart Workshops, we discuss the path to good decisions and a successful start. You’ll learn to take a thorough 360° approach to your business and all its components – from product development to target marketing to financial projections and bookkeeping. We also cover the regulations and registrations you need to know.
Follow-up appointments are then available with SBDC business advisors to focus on your individual business growth needs.
Thank you for your registration to Start Smart Workshop. Please let Rosie know if you are unable to attend or have questions via email to rigglerc@jmu.edu
Thank You! Barry Henderson, Shenandoah Valley SBDC