- Do you reside in the Shenandoah Valley area of Virginia and are thinking about starting a new business?
- Do you have questions about how to move forward?
- Are you considering moving your hobby into a more structured business form?
- Have you already started your small business and now realize you may have missed a few things?
Your Shenandoah Valley SBDC has answers, information, and resources to help!
In our Start Smart Workshops, we discuss the path to good decisions and a successful start. You’ll learn to take a thorough 360° approach to your business and all its components – from product development to target marketing to financial projections and bookkeeping. We also cover the regulations and registrations you need to know.
Follow-up appointments are then available with SBDC business advisors to focus on your individual business growth needs.
Thank you for your registration to Start Smart Workshop. Please let Rosie know if you are unable to attend or have questions via email to rigglerc@jmu.edu
Thank You! Barry Henderson, Shenandoah Valley SBDC
The following webinar is being facilitated by the Virginia APEX Accelerator at the Mason Enterprise Center (MEC)
The Federal Government buys over $600 billion per year on goods and services, 23% of that spend is allocated for small business. This is a huge opportunity for small firms to grow their business and become part of the challenging world of Government Contracting. Before entering into this arena you must first know how to market yourself to government. This presentation will help you prepare your firm to get noticed by government and prime buyers by developing a proper marketing plan and strategy.
In this session you will learn:
- Steps to take to be where you can be found by buyers
- Preparing a winning capability statement
- Organize your website, business cards and marketing materials
- Prepare a marketing plan to attract buyers
Instructor: Lisa Wood is the current statewide director of Virginia APEX Accelerator. She previously was the Statewide Director of the Procurement Technical Assistance Centers (PTAC) for the Connecticut PTAC and prior to that was Statewide Director with the Ohio Department of Development after serving as PTAC Director for the Northwest Commission of Pennsylvania. Before joining the PTAC (now APEX Accelerator) community, Lisa was a Contracting Officer for Bechtel Plant Machinery, Inc. in the Greater Pittsburgh Area.
The following will be covered during this live webinar:
- Power of SEO and social media for attracting customers, including local SEO to precisely target your market.
- Website optimization for lead generation. How personas, message maps, and content calendars help to make your website and social media footprint more attractive when integrated.
- Social selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins.
- What your digital channel strategy needs, to be effective in terms of content, technology and investment.
- How to effectively use paid media and advertising. Cost savings of optimizing your website and SEO to maximize paid media spend and ROI.
Speaker: Hussain Shah, Subject Matter Expert – Digital Marketing, Mason SBDC & Timm Johnson – Director, Mason SBDC
Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce
Cancellation Policy: Contact the Center regarding cancellation 24 business hours prior to the event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.
Special Instructions: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration.