Overview of Live Webinar
Refresh your knowledge to effectively market your goods and/or services! This live webinar (via Zoom) will cover the following marketing essentials:
- How to choose your target group(s)
- How to communicate with your target(s)
- Market Definition
- Market Segmentation
- Competitive Analysis
- Company Branding
- Online (SEO) and Offline Marketing
Speaker: Bernard Ferret – Senior Business Counselor, Mason SBDC & Serial Entrepreneur
Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce
Cancellation Policy: Contact us earlier than OR 72 hours (3 days) prior to event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.
Special Instruction: This live webinar will be offered on the Zoom platform. You will receive a Zoom inivitation link after the registration.
This session will cover:
- The variety of websites available, the possibilities for upgrading yours to better accommodate online sales and the estimated costs to accomplish this.
- The various e-commerce platforms available and how to select the best based on your specific business needs.
- How to setup and manage your online storefront or service portal and how to use data and marketing to maximize returns.
A confirmation email with the Zoom login information will be sent after registration – a day before before the event – please be on the lookout for it.
Instructor: Cameron Nelson, Technology Advisor, VA SBDC
Mr. Nelson has over 19 years experience in technology, and as a senior tech consultant in Silicon Valley helping Fortune 500 companies improve their digital marketing and eCommerce. At the same time he founded several tech companies, including a SaaS website for tree preservation and a blockchain platform for nonprofits. Cameron is accomplished in language, culture, has an MBA and MA and believes new technology products have the ability to help shape our world for the better.
The Virginia Department of Small Business and Supplier Diversity invites you to attend the 2024 Small Business Symposium: Meet Your Business Resources.
This is your chance to connect with local government economic development, counselors and mentors, finance resources, small business training resources, etc. at the business resources exhibit hall.
A room full of FREE resources for your small business.
Hosted by James Madison University
Atlantic Union Bank Center 645 University Blvd, Harrisonburg, Virginia, United States