If you’re ready to build a strong brand for your business, join #GrowWithGoogle & @Canva during #SmallBusinessWeek to learn how brand consistency can attract more customers. Available to U.S. & Canada residents on 5/5 at 12 pm EST goo.gle/GrowOnAirMay5
Have you made it easy for strangers to hijack your brand?
It’s often said that branding is storytelling, and it’s a dead-on statement. You wouldn’t ask a stranger with bad intentions to tell the story of your business. But that may be what you’re doing if you don’t take steps to protect your brand identity. Your trademark – the embodiment of your brand – is the place in the mind of a consumer that links your brand to your business. If the brand is not protected, this connection can be lost or needlessly muddled. High stakes indeed.
In this fast-paced session, we’ll discuss –
- what a trademark is (and isn’t),
- how to start out a business on a solid trademark footing,
- what it means to register a trademark – and how to do it,
- steps to take to be vigilant about infringement,
- ways in which brand value can be corroded from within,
- how domain names fit into the brand equation,
- what brand protection means in a post-pandemic world that’s driven by e-commerce and affected by social media influences,
- five brand protect takeaways to start your Friday.
About the Presenter: Jared Burden, a Harrisonburg-based Partner in the Virginia law firm GreeneHurlocker PLC, is a hands-on transactional business attorney whose practice over several decades has always been focused (whether directly or indirectly) on assuring that business owners maintain the value of their brand. Jared has served as inside and outside general counsel to mature middle-market companies with tens of millions of revenue as well as individual entrepreneurs taking their first steps to actualize their big idea. Jared is a graduate of Duke University and the University of Virginia School of Law, and has lived with his wife Jenny Burden and family in Harrisonburg for 20 years.
In today’s digital age, it is essential for you to Know Your International Customer to win the battle against fraud. Fraudsters’ tactics are increasingly sophisticated, and you need to bolster your defenses to fight off their onslaught.
In this in-person training, Louise M. Kern, President, GloBIS will teach you how to defend against their attacks by highlighting scammers’ vulnerabilities, teaching you to recognize telltale signs of a scam and introducing you to federally funded programs to help you find the right international business partners and succeed in winning new markets for your goods or services. Participants will leave knowing how to identify scamming emails and vet your potential business partners to ensure that you are working with legitimate companies.
ABOUT THE EXPERT: Louise Kern founded Global Business Information Services, Inc. (GloBIS) in 2003, initially with a China due diligence focus, but its coverage quickly became global. Today, GloBIS provides Credit Reports and Due Diligence on any company, any size, any industry, anywhere in the world. GloBIS is a Strategic Partner of the U.S. International Trade Administration and since 2004, has been a supplier of International Company Profile (ICP) reports on companies in multiple countries to the U.S. Commercial Service. GloBIS is the source of the U.S. Export Import Bank’s foreign credit reports for EXIM’s Export Credit Insurance program.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.