Nov
2
Thu
Federal Contracting: WOSB (Woman Owned Small Business) Certification @ online
Nov 2 @ 10:00 am – 11:00 am

Why Get WOSB Certified?

This program creates significant contract opportunities for women entrepreneurs. The program is designed to help more women owned small businesses win federal contracts and thrive in a competitive business environment. It is also intended to help federal agencies meet contracting goals for women owned small businesses.

Instructor Lisa Wood is the current statewide director of Virginia PTAC, an APEX Accelerator. She previously was the Statewide Director of the Procurement Technical Assistance Centers (PTAC) for the Connecticut PTAC and prior to that was Statewide Director with the Ohio Department of Development after serving as PTAC Director for the Northwest Commission of Pennsylvania. Before joining the PTAC community, Lisa was a Contracting Officer for Bechtel Plant Machinery, Inc. in the Greater Pittsburgh Area.

Webinar information will be sent to registrants prior to the class and will be conducted via GoToWebinar. After registration is complete, your email confirmation will contain the link. You MUST register your name and email and receive the login information and calendar invite before you can join the webinar. You may attend without downloading the software, but please understand your webinar functions may be limited.

IMPORTANT NOTICE: Please note that this GoToWebinar event will be recorded for future publication/distribution by the Virginia APEX Accelerator. By joining this session, you automatically consent to be recorded during the Q&A period if you choose to speak. If you do not consent to being recorded, you may constrain your questions to written submissions. If you have questions or concerns, please email ptac@gmu.edu to discuss with the host organization or do not join the session.

Marketing 101 @ online
Nov 2 @ 10:00 am – 12:00 pm

Refresh your knowledge to effectively market your goods and/or services! This live webinar (via Zoom) will cover the following marketing essentials:

  • How to choose your target group(s)
  • How to communicate with your target(s)
  • Market Definition
  • Market Segmentation
  • Competitive Analysis
  • Company Branding
  • Online (SEO) and Offline Marketing

Speaker: Bernard Ferret – Senior Business Counselor, Mason SBDC & Serial Entrepreneur

Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce

Cancellation Policy: Contact us earlier than OR 72 hours (3 days) prior to event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.

Special Instruction: This live webinar will be offered on the Zoom platform. You will receive a Zoom inivitation link after the registration.

First Thursdays with the SBA: SDVOSB/VOSB @ online
Nov 2 @ 12:00 pm – 1:00 pm

Grab your lunch and join us the first Thursday of each month to learn more about SBA programs and network with other small business owners.

Topic: Service Disable Veteran Owned Small Business (SDVOSB)

The federal government aims to award at least 3% of all federal contracting dollars to Service-Disabled Veteran-Owned Small Businesses (SDVOSB) each year. Joining the SDVOSB program makes your business eligible to compete for the program’s set-aside contracts. You can still compete for contract awards under other socio-economic programs you qualify for.

Key Takeaways:

  • What is a SDVOSB?
  • Who is eligible for the program?
  • What to expect with the recent changes to the program?

 

Nov
7
Tue
Start Smart Workshop @ SV SBDC
Nov 7 @ 10:00 am – 12:00 pm
  • Do you reside in the Shenandoah Valley area of Virginia and are thinking about starting a new business?
  • Do you have questions about how to move forward?
  • Are you considering moving your hobby into a more structured business form?
  • Have you already started your small business and now realize you may have missed a few things?

Your Shenandoah Valley SBDC has answers, information, and resources to help!

In our Start Smart Workshops, we discuss the path to good decisions and a successful start. You’ll learn to take a thorough 360° approach to your business and all its components – from product development to target marketing to financial projections and bookkeeping. We also cover the regulations and registrations you need to know.

Follow-up appointments are then available with SBDC business advisors to focus on your individual business growth needs.

Thank you for your registration to Start Smart Workshop. Please let Rosie know if you are unable to attend or have questions via email to rigglerc@jmu.edu

Thank You! Barry Henderson, Shenandoah Valley SBDC

Nov
9
Thu
How to Start a Business Without Access to Capital @ online
Nov 9 @ 1:00 pm – 2:00 pm

Don’t let the lack of capital stop your entrepreneurial dreams. Join us and discover cost-effective strategies and innovative approaches that allow you to turn your vision into reality.

In this webinar, SCORE Mentor and Executive Consultant Cynthia Rhodes will guide you through the essential steps of starting a business without relying on external funding. You’ll also learn how to craft a business strategy that positions your venture for long-term profitability. Finally, we’ll teach you how to access capital once your business has gained traction.

Learning Objectives:

  • Understanding the system of business
  • How to Develop a Winning Profit Strategy
  • How to Build Profit without Access to Capital

Live attendees will receive free business resources and a link to this webinar recording.

Nov
14
Tue
Shenandoah Valley SBDC Drop-In Event @ Lexington-Rockbridge Chamber of Commerce
Nov 14 @ 9:00 am – 4:00 pm

Diane McCarthy from the Shenandoah Valley Small Business Development Center will be at the Lexington-Rockbridge Chamber of Commerce office from 9am until 4pm on the second and fourth Tuesdays of every month. This drop-in event will provide business owners and entrepreneurs and opportunity to learn more about the SBDC resources available to them. To make an appointment, contact Diane via email or call 540.568.3227.

Trademark Basics @ online
Nov 14 @ 12:00 pm – 1:00 pm

Join us for a discussion about what all entrepreneurs, small businesses, and start-ups should know about trademarks. We’ll discuss what trademarks are, the benefits of federal trademark registration, and the basics of the registration process. We’ll also talk about why it’s so important for any new business to select a trademark that is both federally registrable and legally protectable.

We’ll direct you to free resources from the USPTO and close out the discussion with a question-and-answer session.

Speaker: Christina Calloway, attorney with the USPTO

Webinar presented in collaboration with the United States Patent and Trademark Office.

A confirmation email with the Zoom login information will be sent after registration – a day before before the event – please be on the lookout for it.
Nov
15
Wed
SBDC Workshop and Office Hours @ GARCC Office
Nov 15 @ 8:30 am – 9:30 am
The Shenandoah Valley Small Business Development Center offers professional business advice, training, and information resources to help grow and strengthen local businesses. Our experts advise, train, and inform small businesses to help them achieve success.
Greater Augusta Regional Chamber of Commerce will be hosting Diane McCarthy, Business Advisor, once a month for a helpful workshop and open office hours 10am-4pm.
Building Your Value Proposition Design @ online
Nov 15 @ 10:00 am – 12:00 pm

Please join Senior Business Counselor, and Adjunct GMU Professor George Siragusa, as he guides you through a step-by-step process of building your Value Proposition Design which is invaluable to startups, early stage companies, growth, or even mature businesses!

The Value Proposition Design (VPD) is a framework that enables businesses to develop and solidify their foundational ideas for how they will create, communicate, deliver and then extract marketplace value for a differentiated product or service intended to solve a specific problem aligned with a specific customer need while delivering tangible benefits, for an intended potential customer segment in a domain space or industry sector. It lives inside something called the Business Model Canvas, another important foundational business framework.

SBDC Office Hours at Greater Augusta Regional Chamber of Commerce @ GARCC Office
Nov 15 @ 10:00 am – 3:00 pm
The Shenandoah Valley Small Business Development Center offers professional business advice, training, and information resources to help grow and strengthen local businesses. Our experts advise, train, and inform small businesses to help them achieve success.
Greater Augusta Regional Chamber of Commerce will be hosting Diane McCarthy, Business Advisor, once a month for open office hours from 10am-3pm. Email Diane at mccar2dl@jmu.edu to make an appointment.
Nov
16
Thu
Unlocking Growth – How to Scale Your Solo Business @ online
Nov 16 @ 1:00 pm – 2:00 pm

Are you a solo entrepreneur looking to strategically grow your business? In this session, small business columnist and popular SCORE presenter Steve Strauss will delve into proven strategies and practical tips tailored for business owners looking to scale their solo businesses.

From leveraging technology to mastering digital marketing, our expert speakers will share valuable insight and guide you on how to take a one-person business to the next level!

In this webinar you’ll learn:

  • How to get clients to seek you
  • How to leverage technology to make your job easier
  • How to level up your digital marketing
  • How to save valuable time by getting the help you need

Live attendees will receive free business resources and a link to this webinar recording.

Nov
17
Fri
Marketing on a Budget @ online
Nov 17 @ 10:30 am – 11:30 am

Participants will learn free and low cost ways to market their business and increase sales.

Topics will include:

*Getting the most out of social media

*Using email marketing effectively

*Free resources to make your business look great

*Participants will receive tips and ideas they can begin implementing right away

Speaker(s): Hope Gayles, Associate Director, Communications & Outreach & Public Information Officer at Southern Virginia Higher Education Center

Co-Sponsor(s): LSBDC, GMU, SBA, VSBDC, SVHEC, GoVA

Nov
21
Tue
How to Transition from W2 Employee to Employer @ online
Nov 21 @ 1:00 pm – 2:00 pm

Are you ready to take control of your career and transition from being an employee to becoming a successful business owner?

Join us for an insightful webinar where we’ll explore the different types of business ownership models to determine which one aligns with your lifestyle and goals. Whether you’re considering starting your own venture, purchasing an existing business, or exploring the world of franchising, we’ll help you understand all your options.

You’ll learn:

  • Start-up benefits and challenges
  • The pros and cons of buying an existing business
  • Exploring the world of franchising
  • Aligning business ownership with your personal goals

Live attendees will receive free business resources and a link to this webinar recording.

Success Through e-Commerce @ online
Nov 21 @ 1:00 pm – 2:30 pm

Join us if you’re interested in pivoting more of your efforts to ONLINE SALES

This session will cover:

  • The variety of websites available, the possibilities for upgrading yours to better accommodate online sales and the estimated costs to accomplish this!
  • The various e-commerce platforms available and how to select the best based on your specific business needs.
  • How to setup and manage your online storefront or service portal and how to use data and marketing to maximize returns.
A confirmation email with the Zoom login information will be sent after registration – a day before before the event – please be on the lookout for it.

Instructor: Cameron Nelson, Chief Digital Advisor, Central VA SBDC

Mr. Nelson has over 18 years experience in technology, and as a senior tech consultant in Silicon Valley helping Fortune 500 companies improve their digital marketing and eCommerce. At the same time he founded several tech companies, including a SaaS website for tree preservation and a blockchain platform for nonprofits. Cameron is accomplished in language, culture, has an MBA and MA and believes new technology products have the ability to help shape our world for the better.

Nov
28
Tue
Shenandoah Valley SBDC Drop-In Event @ Lexington-Rockbridge Chamber of Commerce
Nov 28 @ 9:00 am – 4:00 pm

Diane McCarthy from the Shenandoah Valley Small Business Development Center will be at the Lexington-Rockbridge Chamber of Commerce office from 9am until 4pm on the second and fourth Tuesdays of every month. This drop-in event will provide business owners and entrepreneurs and opportunity to learn more about the SBDC resources available to them. To make an appointment, contact Diane via email or call 540.568.3227.