How to Write a One-Page Business Plan: A Step-by-Step Guide

In this webinar, you will learn how to write a one-page business plan for your business. We’ll also discuss how writing a one-page business plan can help you organize your ideas and allow you to be focused and concise about your business goals.

Our expert presenter will show you each element of the one-page business plan, including identifying the problem your business solves, your value proposition, your target audience and much more.

You’ll learn the following:

  • The benefits of a one-page business plan vs. other business plans
  • Practical tips on writing a one-page business plan
  • How a one-page business plan can eliminate distractions and help you focus

Live attendees will receive free business resources and a link to this webinar recording.

Building Your Value Proposition Design

Webinar Learning Objective

Please join Senior Business Counselor, and Adjunct GMU Professor George Siragusa, as he guides you through a step-by-step process of building your Value Proposition Design which is invaluable to startups, early stage companies, growth, or even mature businesses!

The Value Proposition Design (VPD) is a framework that enables businesses to develop and solidify their foundational ideas for how they will create, communicate, deliver and then extract marketplace value for a differentiated product or service intended to solve a specific problem aligned with a specific customer need while delivering tangible benefits, for an intended potential customer segment in a domain space or industry sector. It lives inside something called the Business Model Canvas, another important foundational business framework.

The VPD is absolute “ground zero” thinking for:

  • Entrepreneurs with ideas for a product or service business
  • Early stage companies

The VPD is critical formative thinking for:

  • New business ventures
  • Growth businesses

The VPD is valuable for:

  • Businesses considering a “pivot” in some aspect of their business
  • Mature businesses looking to expand or grow their offerings or markets

The VPD will:

  • help clients understand how they can create enduring personal value with your products
  • lower your cost of customer acquisition and retention
  • avoid wasting your scarce resources of time and money

Upon completion of this NO-COST webinar you should be able to:

  • Become familiar with the definition of a Value Proposition Design and why it is considered such a “bedrock principle” for any business venture
  • Understand 3 specific benefits VPD brings to your business
  • See how it is one of the very first actions you should take to begin forming your ideas around a product or service you believe to be a viable business
  • Understand the relevance of the Value Proposition Design (VPD) to your business
  • Become familiar with the 8 steps to building / refining a VPD for your business
  • See a list of 10 characteristics of a great Value Proposition Design
  • Become familiar with the ways in which the VPD can impact and inform your communication tactics and strategy
  • Follow a “use case” to help illustrate how the VPD can inform your marketing strategy
  • Answer your specific questions about VPD along during the webinar

THERE IS NO COST to ATTEND; but REGISTRATION IS REQUIRED.

Speaker: George Siragusa – Senior Business Advisor, Mason SBDC, Adjunct Professor, George Mason University teaching Entrepreneurship for Engineers at the School of Engineering, and Senior Mentor for 3 area Startup Venture Accelerators

Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce

Cancellation Policy: Contact the Center regarding cancellation earlier than 24 business hours prior to event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.

Special Instruction: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration.

Building Your Value Proposition Design

Webinar Learning Objective

Please join Senior Business Counselor, and Adjunct GMU Professor George Siragusa, as he guides you through a step-by-step process of building your Value Proposition Design which is invaluable to startups, early stage companies, growth, or even mature businesses!

The Value Proposition Design (VPD) is a framework that enables businesses to develop and solidify their foundational ideas for how they will create, communicate, deliver and then extract marketplace value for a differentiated product or service intended to solve a specific problem aligned with a specific customer need while delivering tangible benefits, for an intended potential customer segment in a domain space or industry sector. It lives inside something called the Business Model Canvas, another important foundational business framework.

The VPD is absolute “ground zero” thinking for:

  • Entrepreneurs with ideas for a product or service business
  • Early stage companies

The VPD is critical formative thinking for:

  • New business ventures
  • Growth businesses

The VPD is valuable for:

  • Businesses considering a “pivot” in some aspect of their business
  • Mature businesses looking to expand or grow their offerings or markets

The VPD will:

  • help clients understand how they can create enduring personal value with your products
  • lower your cost of customer acquisition and retention
  • avoid wasting your scarce resources of time and money

Upon completion of this NO-COST webinar you should be able to:

  • Become familiar with the definition of a Value Proposition Design and why it is considered such a “bedrock principle” for any business venture
  • Understand 3 specific benefits VPD brings to your business
  • See how it is one of the very first actions you should take to begin forming your ideas around a product or service you believe to be a viable business
  • Understand the relevance of the Value Proposition Design (VPD) to your business
  • Become familiar with the 8 steps to building / refining a VPD for your business
  • See a list of 10 characteristics of a great Value Proposition Design
  • Become familiar with the ways in which the VPD can impact and inform your communication tactics and strategy
  • Follow a “use case” to help illustrate how the VPD can inform your marketing strategy
  • Answer your specific questions about VPD along during the webinar

THERE IS NO COST to ATTEND; but REGISTRATION IS REQUIRED.

Speaker: George Siragusa – Senior Business Advisor, Mason SBDC, Adjunct Professor, George Mason University teaching Entrepreneurship for Engineers at the School of Engineering, and Senior Mentor for 3 area Startup Venture Accelerators

Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce

Cancellation Policy: Contact the Center regarding cancellation earlier than 24 business hours prior to event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.

Special Instruction: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration.

Marketing 101

Overview of Live Webinar

Refresh your knowledge to effectively market your goods and/or services! This live webinar (via Zoom) will cover the following marketing essentials:

  • How to choose your target group(s)
  • How to communicate with your target(s)
  • Market Definition
  • Market Segmentation
  • Competitive Analysis
  • Company Branding
  • Online (SEO) and Offline Marketing

Speaker: Bernard Ferret – Senior Business Counselor, Mason SBDC & Serial Entrepreneur

Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce

Cancellation Policy: Contact us earlier than OR 72 hours (3 days) prior to event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.

Special Instruction: This live webinar will be offered on the Zoom platform. You will receive a Zoom inivitation link after the registration.

Marketing 101

Overview of Live Webinar

Refresh your knowledge to effectively market your goods and/or services! This live webinar (via Zoom) will cover the following marketing essentials:

  • How to choose your target group(s)
  • How to communicate with your target(s)
  • Market Definition
  • Market Segmentation
  • Competitive Analysis
  • Company Branding
  • Online (SEO) and Offline Marketing

Speaker: Bernard Ferret – Senior Business Counselor, Mason SBDC & Serial Entrepreneur

Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce

Cancellation Policy: Contact us earlier than OR 72 hours (3 days) prior to event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.

Special Instruction: This live webinar will be offered on the Zoom platform. You will receive a Zoom inivitation link after the registration.

Financing Your Small Business

During this live webinar (Zoom), attendees will learn:

  • Financing Basics – Types of Financing
  • Funding Sources & Financing Programs
  • Common Misconceptions of Small Business Financing
  • Bank Financing Basics
  • Preparing for Financing
  • Strategies for your Bank Presentation
  • And Much More!

Speaker: Timm Johnson – Director & Senior Business Counselor, Mason SBDC

Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce

Cancellation Policy: Please provide 24-hours notice prior to event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.

Special Instruction: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration

Financing Your Small Business

Overview of This Live Webinar

During this live webinar (Zoom), attendees will learn:

  • Financing Basics – Types of Financing
  • Funding Sources & Financing Programs
  • Common Misconceptions of Small Business Financing
  • Bank Financing Basics
  • Preparing for Financing
  • Strategies for your Bank Presentation
  • And Much More!

Speaker: Timm Johnson – Director & Senior Business Counselor, Mason SBDC

Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce

Cancellation Policy: Please provide 24-hours notice prior to event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.

Special Instruction: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration

Cybersecurity for Business

This webinar features the Cybersecurity State Coordinator from the Cybersecurity and Infrastructure Security Agency (CISA) to discuss the No-Cost CISA Cybersecurity Services available. Business leaders should know that the majority of small and medium-sized businesses that suffer a cyberattack often close as a result. It’s hard to recover financially from a cyber-attack. Although small businesses may lack the resources of a full-time cybersecurity staff, CISA works with partners to understand, manage, and reduce risk to our cyber and physical infrastructure. Our plethora of services will enable businesses to operate more secure in the digital space.

Topics Covered:

  • How to recognize phishing attacks
  • Protecting your business from criminals who might otherwise access your accounts
  • Vulnerabilities associated with outdated software.

Speaker(s): Mr. Arnold H. Webster is a highly esteemed professional serving as the Cybersecurity State Coordinator (CSC) for the state of Virginia, overseeing the cybersecurity initiatives within Region 3 of the Cybersecurity and Infrastructure Security Agency (CISA), a division of the Department of Homeland Security (DHS). In his capacity as CSC, Mr. Webster plays a pivotal role in advancing CISA’s mission, which revolves around the critical task of mitigating cybersecurity risks to vital US infrastructure. With extensive experience spanning over 25 years in the realm of cybersecurity, Mr. Webster brings a wealth of knowledge and expertise to his role. His professional journey includes substantial contributions to the commercial, federal civilian, and Department of Defense (DoD) sectors, positioning him as a seasoned leader in this rapidly evolving field.

Co-Sponsor(s):

If you need further assistance or have a question, please contact us at (540) 654-1383

Preparing your Pitch – Best Practices in Developing Your Business Briefing

Webinar Learning Objective

Please join Senior Business Counselor, and Adjunct GMU Professor George Siragusa, as he guides you through a step-by-step process of building a business briefing that is invaluable to startups, early stage companies, growth, or even mature businesses!  During this NO-COST webinar you will:

  • become aware of at least 5 scenarios in the life of a business when your business briefing may be needed and how they may be used in each case
  • obtain a checklist containing 5 distinct “filters” or tests, ensuring you have taken the necessary and critical Lean Foundational Steps prior to starting the development of your business briefing
  • see how an actionable framework, containing 5 basic “themes”, is used to test the critical business hypothesis in the marketplace needed  during the “Lean Discovery Phase” of your journey, giving you deep insights and answers which will improve the effectiveness of your business briefing
  • obtain an actionable, easy to use, step-by-step outline that forms the basis of a “StoryBoard”, the precursor to the full briefing, and the step that “jumpstarts” the process
  • receive a file with an actual local business briefing used in an attempt to raise capital, complete with speaker notes and explained section by section along with perspectives, “do’s and don’ts”,  all intended to guide your business briefing development
  • AND… hear answers to many of your business briefing questions in real time!

THERE IS NO COST to ATTEND; but REGISTRATION IS REQUIRED.

Speaker: George Siragusa – Senior Business Advisor, Mason SBDC, Adjunct Professor, George Mason University teaching Entrepreneurship for Engineers at the School of Engineering, and Senior Mentor for 3 area Startup Venture Accelerators

Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce

Cancellation Policy: Contact the Center regarding cancellation earlier than 24 business hours prior to event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.

Special Instruction: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration.

Government Contracting 101

Promotional Video HERE

Overview of This Live Webinar

The following essential steps for government contracting will be covered:

  • The government customer
  • Readiness to be a government contractor
  • Marketing to the customer
  • Government jargon
  • Steps to get started
  • Small business set-asides
  • Targeting the government customer
  • What the buyer wants to know
  • What should go into a capability statement

Speakers: Timm Johnson – Director, Mason SBDC

Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce

Cancellation Policy: Contact the Center regarding cancellation earlier than 24 business hours prior to event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.

Special Instruction: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration.