Developing an Alcohol Wholesale Strategy

A complex undertaking even in the best of circumstances, alcohol distribution is not for the faint of heart. But producers can avoid many of the pitfalls and shortcomings that their peers succumb to by developing a thoughtful and resourced wholesale strategy.

In this informational webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will ask Ben Lewellyn, founder of Full Count Analytics, what planning is required for a producer to set themselves up for success in the distribution game.

Speaker: Ben Lewellyn has worked in craft beverages for more than a decade, focused primarily on building and improving wholesale sales operations (forecasting production, managing salespeople & distributors, selling to key accounts, and developing strategy). He started Full Count Analytics to help craft manufacturers make sense of their data through custom software solutions and individualized coaching. Originally from Alabama, Ben now lives with his wife and son in Charlottesville.

A confirmation email with the Zoom login information will be sent after registration – a day before before the event – please be on the lookout for it.

CMMC Prep & Support Via DOD’s “Project Spectrum”

Project Spectrum is a comprehensive, cost-effective platform that provides companies, institutions, and organizations with cybersecurity information, resources, tools, and training. It’s mission is to improve cybersecurity readiness, resiliency, and compliance for small/medium-sized businesses and the federal manufacturing supply chain.  This webinar will review the tools available and provide tips on how to use the program to help your business.

Funded in part through a cooperative agreement with the U.S. Small Business Administration

Presented by Lisa Wood, Statewide Director, Virginia Apex Accelerator — sponsored by the Dept. of Defense

Duration:  1.5 Hours

Employment Law Updates in 2024 & Strategic Leadership: Beyond Buzzwords

Join us for an informative session at Explore More Discovery Museum in Harrisonburg, VA, tailored for businesses keen on elevating their HR strategies, compliance, and leadership. This event will delve deep into pertinent topics that can shape the way you look at HR and employee benefits.

Learn about upcoming changes to employment law, explore a range of topics related to leadership development, and engage in a critical discussion on the future of DEI. Our expert speakers will share their knowledge and experiences, giving you practical tips and advice to implement in your own organization. Network with fellow professionals, exchange ideas, and gain valuable connections.

Topics We Will Cover:

What State or Federal Agencies Are Going to Mess with Employers in 2024 and What Should You Be Doing About It?

Strategic Leadership: Beyond Buzzwords
– Is DE&I Dead?
– How to Achieve Work/ Life Balance
– Effective Performance Evaluation
– Leadership Development and Upskilling

*The topics to be covered are subject to change based on audience feedback and preferences to ensure the most relevant and impactful content is delivered.

Speakers:

Sheri Bender, SPHR and SHRM-SCP certified Consultant at Pulse HR Solutions, LLC: A veteran in HR with over 25 years of experience, Sheri is a Leadership Trainer and Certified Diversity Executive with a profound commitment to transforming workplace cultures through strategic DE&I and leadership initiatives.

Cathy Welsh, Attorney at Flora Pettit: Cathy specializes in guiding clients through complex employment challenges, compliance issues, and risk management, while also sharing her expertise through speaking engagements and active involvement in HR and business organizations.Cathy will discuss the latest trends and best practices in employment law and compliance issues.

Event Highlights:

Light refreshments will be provided by Dayton Catering Co.

Dedicated time for networking to connect with peers and industry professionals.

Engaging Q&A sessions after each presentation, ensuring your specific concerns are addressed.

Sponsors:

A special thank you to our sponsors, Shenandoah Valley Small Business Development Center, Dayton Catering Co. & Event Planning, Harrisonburg-Rockingham Chamber of Commerce, and McGriff Insurance Services for making this event possible.

Whether you’re a seasoned business owner or just starting, this event promises to equip you with the knowledge and resources to enhance your leadership practices. Reserve your spot today and position your business for success!

Show Me The Money

In this session you’ll learn about grants, angel investors, commercial bank lending and non-bank lending. This will be a hybrid event. Attend in person at the Laurel Ridge Community College Fauquier campus or attend online. You will receive a Zoom meeting link after registration.

Sponsored by UVA Community Credit Union

University Participation in SBIR/STTR Livestream

Universities are often directly or indirectly involved in the development and execution of Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) projects, so it is important that university administrators understand SBIR/STTR requirements and that the small business understands the university’s policies. This session covers issues that need to be addressed both as the proposal is being developed and after it is awarded, looking specifically from the university’s perspective. An ideal session for university personnel as well as small businesses who intend to engage and partner with universities on an SBIR or STTR.

You’ll learn:

  • Eligibility rules for SBIR/STTR
  • Sub-contracting rules/limitations
  • University lab vs. Small business facilities

More information about SBIR/STTR HERE.

Please register to attend this livestreamed event in person at Hartman Hall Forum/2021 A-C, James Madison University Campus.

Funded in part through a cooperative agreement with the U.S. Small Business Administration
Brought to you by: Virginia Innovation Partnership Corporation
Presented by: BBC ETC

How to Use Artificial Intelligence in Your Business: A Step-by-Step Guide

Artificial intelligence has emerged as a revolutionary tool for start-ups and small businesses. However, using AI successfully requires strategy and a good understanding of the AI tool’s applications, challenges and best practices.

In this webinar, our expert presenter will break down the different AI tools available to you and guide you through a six-step process for effectively deploying AI into your business operations.

You will learn:

  • How AI functions and potential applications
  • A six-step process for implementing AI tools in your business
  • Actionable strategies for using AI in prospecting, negotiation, and closing deals to drive business growth and success

Whether you are an executive, a manager or an aspiring entrepreneur, this webinar is designed to equip you with the knowledge and tools to leverage AI’s transformative capabilities.

Live attendees will receive free business resources and a link to this webinar recording.

How to Create a Financial Plan – Financial Planning Basics

Starting a business can be daunting, but creating a financial plan can help you make confident and informed decisions, giving you a better chance at long-term business success.

Join this educational webinar, where our expert presenter Phyllis Johnson, will break down the critical elements of business financial planning into simple terms so you are more informed, understand your numbers and can make better financial decisions.

You will learn:

  • What is a Financial Plan and why it’s Necessary
  • Benefits of Financial Planning for Your Business
  • Financial Tools
  • Basics of Financial Planning/Reports
  • Steps to Creating a Financial Plan for Your Small Business
  • Common Financial Planning Mistakes

Live attendees will receive free business resources and a link to this webinar recording.

7 Simple Ways to Protect Yourself Legally When Starting a Business

In this webinar, you will learn seven smart steps you can take as an entrepreneur to keep your business on solid legal ground,  from building a foundation to maintaining compliance.

Charley Moore, CEO and founder of Rocket Lawyer will break down these simple practices that can help you confidently run your business. Instead of looking back and being weighed down by legal question marks, you can look forward to bringing your dream to life.

Learning Objectives:

  • How to build the right legal foundation from the start
  • How to protect yourself and your assets when starting a business
  • How to ensure you are compliant in your state

Live attendees will receive free business resources and a link to this webinar recording.

2024 Hottest Business Ideas, Trends & Markets

Don’t get left behind! 2024 is looking to be a strong year for America’s small businesses. To take advantage of these opportunities, you need to keep up with the latest business trends, startup ideas, and consumer behaviors or risk getting left behind.

In this webinar, we’ll talk about breakthrough small business ideas and industries that are exciting entrepreneurs in 2024 and how existing businesses can update their offerings to appeal to today’s new consumers.

You will learn about:

  • America’s still-changing demographics
  • Booming businesses
  • Changing consumer behaviors and how to react
  • Embracing all the “commerces:” e-commerce, m-commerce, and re-commerce

Live attendees will receive free business resources and a link to this webinar recording.

The Basics of Money Management

Whether you are looking to start a business or existing small business owner, understanding how to manage your finances is the foundation for making sound business decisions and reaching your goals.

In this webinar, our expert presenter will help you enhance your financial management skills so you can chart your course into the future, adjust your direction when needed, and reach your business goals.

Learning objectives include:

  • The benefits of financial management
  • Budgeting
  • Bookkeeping
  • Financial statements
  • Business Financing

Live attendees will receive free business resources and a link to this webinar recording.