Social proof is a psychological principle that describes people’s tendency to follow a crowd.
Category Archives: Resources
Your website is the first way that many new customers will find and see you – so it’s important to make a good impression.
The SBA recently published an article that clarifies some misconceptions about federal loans.
In the laymen world patents, copyrights and trademarks might be used interchangeably, but there are important distinctions small business ow
Publicity in the form of articles and other media attention can be powerful marketing tools – and inexpensive!
Where is the line drawn?
Customers can be fickle; they are price conscious and they value convenience.
Constant Contact’s Speakeasy Marketing Roundtable posted a great conversation about how to promote small businesses during the holidays.
We are all familiar with the hoards of people lined up in the wee hours of the morning for Black Friday.
With Veteran’s Day right around the corner, we thought we should highlight some valuable resources for Veterans looking to start or grow t