Learn how your business can be found online with Google. This workshop explains how Google Search works and how you can improve a website’s visibility with Search Engine Optimization (SEO). The session also introduces products like Google Business Profile, Google Trends, Search Console, Google Analytics, Google Ads, and more.
In this workshop we’ll discuss best practices for:
– Improving your website’s visibility in Google’s organic search results, on all devices
– Creating a free Google Business Profile
– Advertising your business on Google
Presented by Grow with Google speaker, Randi Penfil
Thanks to Shenandoah Valley SBDC, Capital Region SBDC, Central Virginia SBDC, Laurel Ridge SBDC, SBDC Lynchburg Region, and Virginia State SBDC for hosting this webinar along with Grow with Google.
Presented by Virginia SBDC Inclusivity Ambassador, Dr. Hope Murphy. This 45-minute informal information session will help you to get the most out of SBDC RESOURCES, programs, and networks in support of your small business.
As the largest small business support program in the country, the SBDC offers the services that small business owners need to succeed such as:
- Small Business counseling (free)
- Specialty programs (free)
- Access to business data and information (free)
- Cybersecurity training
- Small business loan process
- Training
After this session, you will know what is available, how to access it, and how to make the most of your free counseling sessions with the SBDC.
About the Presenter
Dr. Hope Murphy specializes in connecting business owners with the resources needed to build their businesses. Her experience includes providing business counseling to veterans through the Veteran’s Business Outreach Center and counseling/training entrepreneurs at the Women’s Business Center.
While Dr. Murphy counsels all small business owners, her passion is to provide business counseling that supports the unique needs of minority business owners.
Dr. Murphy is a small business owner and she provides diversity and inclusion training to organizational leaders and their teams. She and her family live in Stafford, Virginia. hmurph3@gmu.edu
A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.
Now’s the time to make sure your business profile is verified and updated on Google Search and Maps. Lots of changes have been happening with a Business Profile. This is a free tool for local businesses who want to connect with customers on Google Search and Maps. In this session, we’ll show you how to:
– How to create and/or update your profile on Google
– Hide your address
– Use your Business Profile to connect with potential customers
– What’s new, tips and tricks to updating your profile
– Hands on-demo of the product in action
Presented by Grow with Google speaker, Randi Penfil
Thanks to Shenandoah Valley SBDC, Capital Region SBDC, Central Virginia SBDC, Laurel Ridge SBDC, SBDC Lynchburg Region, and Virginia State SBDC for hosting this webinar along with Grow with Google.
Do you reside in the Lexington-Rockbridge County Area, and are thinking about starting a new business?
Do you have questions about how to move forward? Are you considering moving your hobby into a more structured business form? Have you already started your small business and now realize you may have missed a few things?
Your Shenandoah Valley SBDC has answers, information, and resources to help!
In our Start Smart Workshops, we discuss the path to good decisions and a successful start. You’ll learn to take a thorough 360° approach to your business and all its components – from product development to target marketing to financial projections and bookkeeping. We also cover the regulations and registrations you need to know.
Follow-up appointments are then available with SBDC business advisors to focus on your individual business growth needs.
Before we know it, the holidays will be here! Have you already begun your black Friday & Small Business Saturday prep work? If not, join us as we discuss key topics related to holiday shopping.
Topics:
- Advertisement & Marketing
- How to analyze your sales trends to prepare your inventory
- Email & social media campaigns
- Planning your holiday promotions
- Website traffic
Speaker(s): Charese Chambers
Updated for 2022
Businesses need to understand the basics of digital marketing now more than ever, because digital marketing creates growth.
Learn about the basics of digital marketing, including:
- Social Media
- Email Marketing
- Paid Ads
- SEO
- Affiliate Marketing
- How to use analytics to measure your success
A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.
Instructor: Cameron Nelson, Chief Digital Advisor, Virginia SBDC and CV SBDC
Mr. Nelson has over 18 years experience in technology, and as a senior tech consultant in Silicon Valley helping Fortune 500 companies improve their digital marketing and eCommerce. At the same time he founded several tech companies, including a SaaS website for tree preservation and a blockchain platform for nonprofits. Cameron is accomplished in language, culture, has an MBA and MA and believes new technology products have the ability to help shape our world for the better.
Fee: No Cost
Do you reside in the Shenandoah Valley area of Virginia and are thinking about starting a new business?
Do you have questions about how to move forward? Are you considering moving your hobby into a more structured business form? Have you already started your small business and now realize you may have missed a few things?
Your Shenandoah Valley SBDC has answers, information, and resources to help!
In our Start Smart Workshops, we discuss the path to good decisions and a successful start. You’ll learn to take a thorough 360° approach to your business and all its components – from product development to target marketing to financial projections and bookkeeping. We also cover the regulations and registrations you need to know.
Follow-up appointments are then available with SBDC business advisors to focus on your individual business growth needs.
Note that this is a live, on-line Webinar.
Fee: No Cost
Pay As You Go so You Don’t Owe: A Guide to Withholding and Estimated Taxes
Taxes should be paid throughout the year, as income is received, to avoid large tax bills and penalty. Even with our pay-as-you-go system, the number of taxpayers with tax underpayments increases year to year. Join the Virginia SBDC and Internal Revenue Service (IRS) for this workshop to learn how you can avoid tax underpayments. During this workshop we will discuss:
- Adjustments to Tax Withholding
- Estimated Tax Payments
- The Tax Withholding Estimator Tool, and
- Various Payment Options
A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.
Presenter: Anika Pompey, Senior Stakeholder Liaison with the Internal Revenue Service (IRS)
Fee: No Cost
Learn how to sell your products online. We’ll walk through listing your products for free with your Google Business Profile and Merchant Center. In this workshop, we’ll:
– Discuss the Products tab in Google Business Profile
– Introduce Google Merchant Center and the basics of creating a free account and a product feed
– Show you how to connect an E-Commerce website (using Shopify as an example) to the Merchant Center
Presented by Grow with Google speaker, Randi Penfil
Thanks to Shenandoah Valley SBDC, Capital Region SBDC, Central Virginia SBDC, Laurel Ridge SBDC, SBDC Lynchburg Region, and Virginia State SBDC for hosting this webinar along with Grow with Google.
Presented by Virginia SBDC Inclusivity Ambassador, Dr. Hope Murphy. This 45-minute informal information session will help you to get the most out of SBDC RESOURCES, programs, and networks in support of your small business.
As the largest small business support program in the country, the SBDC offers the services that small business owners need to succeed such as:
- Small Business counseling (free)
- Specialty programs (free)
- Access to business data and information (free)
- Cybersecurity training
- Small business loan process
- Training
After this session, you will know what is available, how to access it, and how to make the most of your free counseling sessions with the SBDC.
About the Presenter
Dr. Hope Murphy specializes in connecting business owners with the resources needed to build their businesses. Her experience includes providing business counseling to veterans through the Veteran’s Business Outreach Center and counseling/training entrepreneurs at the Women’s Business Center.
While Dr. Murphy counsels all small business owners, her passion is to provide business counseling that supports the unique needs of minority business owners.
Dr. Murphy is a small business owner and she provides diversity and inclusion training to organizational leaders and their teams. She and her family live in Stafford, Virginia. hmurph3@gmu.edu
A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.
Do you reside in the Shenandoah Valley area of Virginia and are thinking about starting a new business?
Do you have questions about how to move forward? Are you considering moving your hobby into a more structured business form? Have you already started your small business and now realize you may have missed a few things?
Your Shenandoah Valley SBDC has answers, information, and resources to help!
In our Start Smart Workshops, we discuss the path to good decisions and a successful start. You’ll learn to take a thorough 360° approach to your business and all its components – from product development to target marketing to financial projections and bookkeeping. We also cover the regulations and registrations you need to know.
Follow-up appointments are then available with SBDC business advisors to focus on your individual business growth needs.
Note that this is a live, on-line Webinar.
Fee: No Cost
Entrepreneurship presents unique challenges to the decision making processes of the brain. A successful entrepreneur must be able to embrace challenges, learn from mistakes, view setbacks as opportunities and otherwise reframe difficult situations to maintain hopefulness and enthusiasm. In this conversation, we’ll explore the concept of a growth mindset from a neuroscientific perspective, drawing from research to create new strategies to build resilience and to make the most out of the thousands of decisions we make daily.
Dr. Catherine Franssen is the “Pumpkin Spice Neuroscientist” whose broad scientific training, innovative thinking, humor, and passion for informal education has led to hundreds of opportunities to share the science behind everyday life through blogs, social media, books, magazines, popular news outlets, and top academic journals. Experienced at delivering research-driven productivity and wellness workshops to major corporations based on 20 years of stress-related research. Passionate about communicating lessons from neuroscience to improve business strategies, career development, and personal wellbeing, Dr. Franssen has recently founded Franssen Strategies, LLC.
Updated for 2022
Join us and learn how to create and/or better manage your WordPress website!
Are you looking for a simple, yet effective website to use for your business? WordPress might be a good option! In this workshop, we’ll cover “the basics” on creating and updating a WordPress site, including:
- User management
- Page creation and editing
- Image and video uploads
- Plugin management
- Linking to social media
A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.
Instructor: Cameron Nelson, Chief Digital Advisor, Virginia SBDC and CV SBDC
Mr. Nelson has over 18 years experience in technology, and as a senior tech consultant in Silicon Valley helping Fortune 500 companies improve their digital marketing and eCommerce. At the same time he founded several tech companies, including a SaaS website for tree preservation and a blockchain platform for nonprofits. Cameron is accomplished in language, culture, has an MBA and MA and believes new technology products have the ability to help shape our world for the better.
To compete in the increasingly competitive distribution space, alcohol producers need to hire, equip, and incentivize their sales teams intelligently. In this webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will ask Ben Lewellyn, Founder of craft beverage analytics firm Full Count, what tools and strategies are most effective for craft beverage producers looking to maximize their sales staff’s impact in the market.
SPEAKER: Ben Lewellyn has worked in craft beverages for more than a decade, focused primarily on building and improving wholesale sales operations (forecasting production, managing salespeople & distributors, selling to key accounts, and developing strategy). He started Full Count Analytics to help craft manufacturers make sense of their data through custom software solutions and individualized coaching. Originally from Alabama, Ben now lives with his wife and son in Charlottesville.
A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.
2022 is quickly coming to a close, are your financial records in order? Anxious about preparing for tax season? Join us on Tuesday, November 29 at 10:00 AM as we learn from Tom Tanner, Regional Advising Director, IRS Registered Agent about preparing for Tax Season and tips to close out your books for 2022 and prepare for 2023.
Attendees will learn about:
- Year-end tax planning
- 2022 Tax benefits
- Audit readiness
- Financial reporting
- Bookkeeping tips
Who should attend: Current Small Business Owners
Note: This workshop is not being recorded