Please join Senior Business Counselor, and Adjunct GMU Professor George Siragusa as he guides you through a step-by-step process of building a business performance dashboard, complete with relevant metrics, that is invaluable to meet your strategic and tactical goals and objectives. This webinar is extremely useful for early stage companies, growth, or even mature businesses! During this NO-COST webinar you should be able to: :
- See what business dashboards look like
- Understand why a “scorecard” is important
- Become familiar with the principles that guide your 1st dashboard draft
- Know how to get started and begin building a dashboard for your business
- Decide on a group of simple but important key metrics
- See what software is available, making scorecard development easier
- Learn how and when to use these new business metrics with your business team
- See how dashboard insights can make a positive impact on your business performance
- AND… hear answers to many of your business briefing questions in real time!
THERE IS NO COST to ATTEND; but REGISTRATION IS REQUIRED.
Speaker: George Siragusa – Senior Business Advisor, Mason SBDC, Adjunct Professor, George Mason University teaching Entrepreneurship for Engineers at the School of Engineering, and Senior Mentor for 3 area Startup Venture Accelerators.
Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce
Cancellation Policy: Please provide 24 business-hours notification prior to event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105
Special Instruction: This live webinar will be presented on the Zoom platform. Webinar access details (Zoom invitation) will be provided after registration.
Every year, the federal government awards a portion of contracting dollars specifically to businesses owned by veterans. Also, small businesses owned by veterans may be eligible to purchase surplus property from the federal government.
Certification with SBA allows service-disabled veteran-owned small businesses (SDVOSBs) to compete for federal sole-source and set-aside contracts across the federal government. Certified veteran-owned small businesses (VOSBs) have additional opportunities to pursue sole-source and set-aside contracts at the U.S. Department of Veterans Affairs (VA) under the VA’s Vets First program.
Presentator: William Pocan, Economic Development Specialist – U.S. Small Business Administration/Richmond District Office
The following will be covered during this live webinar:
- Power of SEO and social media for attracting customers, including local SEO to precisely target your market.
- Website optimization for lead generation. How personas, message maps, and content calendars help to make your website and social media footprint more attractive when integrated.
- Social selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins.
- What your digital channel strategy needs, to be effective in terms of content, technology and investment.
- How to effectively use paid media and advertising. Cost savings of optimizing your website and SEO to maximize paid media spend and ROI.
Speaker: Hussain Shah, Subject Matter Expert – Digital Marketing, Mason SBDC & Timm Johnson – Director, Mason SBDC
Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce
Cancellation Policy: Contact the Center regarding cancellation 24 business hours prior to the event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.
Special Instructions: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration.