This session will cover:
- The variety of websites available, the possibilities for upgrading yours to better accommodate online sales and the estimated costs to accomplish this.
- The various e-commerce platforms available and how to select the best based on your specific business needs.
- How to setup and manage your online storefront or service portal and how to use data and marketing to maximize returns.
A confirmation email with the Zoom login information will be sent after registration – a day before before the event – please be on the lookout for it.
Instructor: Cameron Nelson, Technology Advisor, VA SBDC
Mr. Nelson has over 19 years experience in technology, and as a senior tech consultant in Silicon Valley helping Fortune 500 companies improve their digital marketing and eCommerce. At the same time he founded several tech companies, including a SaaS website for tree preservation and a blockchain platform for nonprofits. Cameron is accomplished in language, culture, has an MBA and MA and believes new technology products have the ability to help shape our world for the better.
Webinar Learning Objective
Please join Senior Business Counselor, and Adjunct GMU Professor George Siragusa, as he guides you through a step-by-step process of building your Value Proposition Design which is invaluable to startups, early stage companies, growth, or even mature businesses!
The Value Proposition Design (VPD) is a framework that enables businesses to develop and solidify their foundational ideas for how they will create, communicate, deliver and then extract marketplace value for a differentiated product or service intended to solve a specific problem aligned with a specific customer need while delivering tangible benefits, for an intended potential customer segment in a domain space or industry sector. It lives inside something called the Business Model Canvas, another important foundational business framework.
The VPD is absolute “ground zero” thinking for:
- Entrepreneurs with ideas for a product or service business
- Early stage companies
The VPD is critical formative thinking for:
- New business ventures
- Growth businesses
The VPD is valuable for:
- Businesses considering a “pivot” in some aspect of their business
- Mature businesses looking to expand or grow their offerings or markets
The VPD will:
- help clients understand how they can create enduring personal value with your products
- lower your cost of customer acquisition and retention
- avoid wasting your scarce resources of time and money
Upon completion of this NO-COST webinar you should be able to:
- Become familiar with the definition of a Value Proposition Design and why it is considered such a “bedrock principle” for any business venture
- Understand 3 specific benefits VPD brings to your business
- See how it is one of the very first actions you should take to begin forming your ideas around a product or service you believe to be a viable business
- Understand the relevance of the Value Proposition Design (VPD) to your business
- Become familiar with the 8 steps to building / refining a VPD for your business
- See a list of 10 characteristics of a great Value Proposition Design
- Become familiar with the ways in which the VPD can impact and inform your communication tactics and strategy
- Follow a “use case” to help illustrate how the VPD can inform your marketing strategy
- Answer your specific questions about VPD along during the webinar
THERE IS NO COST to ATTEND; but REGISTRATION IS REQUIRED.
Speaker: George Siragusa – Senior Business Advisor, Mason SBDC, Adjunct Professor, George Mason University teaching Entrepreneurship for Engineers at the School of Engineering, and Senior Mentor for 3 area Startup Venture Accelerators
Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce
Cancellation Policy: Contact the Center regarding cancellation earlier than 24 business hours prior to event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.
Special Instruction: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration.
The Federal Government buys over $600 billion per year on goods and services, 5% of that spend is allocated for Small Business. This is a huge opportunity for firms, who qualify, to grow their business and become part of the challenging world of Government Contracting through set-aside opportunities. In order to get noticed by small business offices, you must first create a winning capability statement. This is the most importing marketing piece you will create for your business. A properly formatted capability statement will help you get noticed and differentiate you from your competition.
Key Takeaways:
- Proper formatting of the statement
- Information to include and not include
- Differentiators, Core competencies and past performance content
- You will be provided an editable template to use for your own capability statement
- How to use the statement
Speaker(s): Lisa Wood is the Statewide Director of the Virginia PTAC, hosted by George Mason University where she is also an Adjunct Professor of Management. Prior to that, she served as the Statewide Director with the Connecticut and Ohio PTAC programs and was also Director for the Northwest Commission PTAC in Pennsylvania. Before joining the PTAC community, Lisa was a Procurement Specialist for Bechtel Plant Machinery, Inc. in the Greater Pittsburgh Area. In this role, Wood performed contract administration and negotiation duties. She also recommended bidders, handled issue inquiries, negotiated bids, performed cost and price analysis, and prepared comprehensive letters to justify recommended contract actions. Ms. Wood holds an MBA from the University of New Haven and a BSBA through Robert Morris University of Pittsburgh where she is also pursuing her PhD in Instructional Management and Leadership.
If you need further assistance or have a question, please contact us at (540) 654-1383