Have you made it easy for strangers to hijack your brand?
It’s often said that branding is storytelling, and it’s a dead-on statement. You wouldn’t ask a stranger with bad intentions to tell the story of your business. But that may be what you’re doing if you don’t take steps to protect your brand identity. Your trademark – the embodiment of your brand – is the place in the mind of a consumer that links your brand to your business. If the brand is not protected, this connection can be lost or needlessly muddled. High stakes indeed.
In this fast-paced session, we’ll discuss –
- what a trademark is (and isn’t),
- how to start out a business on a solid trademark footing,
- what it means to register a trademark – and how to do it,
- steps to take to be vigilant about infringement,
- ways in which brand value can be corroded from within,
- how domain names fit into the brand equation,
- what brand protection means in a post-pandemic world that’s driven by e-commerce and affected by social media influences,
- five brand protect takeaways to start your Friday.
About the Presenter: Jared Burden, a Harrisonburg-based Partner in the Virginia law firm GreeneHurlocker PLC, is a hands-on transactional business attorney whose practice over several decades has always been focused (whether directly or indirectly) on assuring that business owners maintain the value of their brand. Jared has served as inside and outside general counsel to mature middle-market companies with tens of millions of revenue as well as individual entrepreneurs taking their first steps to actualize their big idea. Jared is a graduate of Duke University and the University of Virginia School of Law, and has lived with his wife Jenny Burden and family in Harrisonburg for 20 years.
This is an Live Virtual Workshop. We recommend joining from your computer/laptop for the best experience.
Workshop Description
Join us for a live interactive workshop where will delve into the world of ChatGPT and learn how to leverage its capabilities to build dynamic and engaging conversational experiences.
Through a combination of theoretical knowledge and hands-on practical exercises, you will gain a deep understanding of the:
- underlying concepts
- techniques
- best practices for effectively training and fine-tuning ChatGPT models
- and more!
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
The Roanoke Regional Chamber of Commerce is our fiscal host. The cost of this workshop is directly allocated to Roanoke Regional Small Business Development Center (RRSBDC) programming.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
Speaker(s): Jeff Robertson, RRSBDC Team
Remote work is rapidly becoming the norm for small businesses across industries. With advantages like lower overhead, wider access to talent, improved employee satisfaction, and streamlined workflows, it’s no surprise that remote SMBs are outperforming fully in-person or hybrid companies. But where do you start as a small business owner looking to take advantage of remote work? How can you build a successful remote team and maintain productivity and engagement? Join us for this webinar as we share expert insights and practical tips for running a thriving remote small business. From setting up the right systems and processes to fostering strong communication and collaboration, we’ll cover everything you need to know to build a successful and high-performing remote team. Don’t miss out on this opportunity to take your small business to the next level.
Speaker(s): Tammy Bjelland, CEO Workplaceless
Co-Sponsor(s): Laurel Ridge SBDC