During this webinar you will learn about:
- The government customer
- Readiness to be a government contractor
- Marketing to the customer
- Government jargon
- Steps to get started
- Small business set-asides
- Targeting the government customer – what the buyer wants to know
- What should go into a capability statement
Speakers: Timm Johnson – Director, Mason SBDC
Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce
Cancellation Policy: Contact the Center regarding cancellation earlier than 24 business hours prior to event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.
Special Instruction: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration.
Grab your lunch and join us virtually for the first Thursday of each month to learn more about SBA programs and network with other small business owners.
Topic: SBA Programs Update
The SBA offers several programs for small businesses. This session will provide an update on their various programs the SBA offers including 7(a) lending, 8(a) updates, the new VOSB application platform, and HUBZone.
Key Takeaways:
- 7(a) lending updates
- 8(a) application updates
- VOSB application updates
- HUBZone map updates
Speaker(s): Carl Knoblock, SBA District Director of the Virginia District Office. Carl Knoblock currently works for the Small Business Administration and prior to becoming District Director, Knoblock owned a couple of small businesses from manufacturing to service industries. He served as C-Level executive for several innovative startups. Carl started as the district director for Virginia in June 2014.
If you need further assistance or have a question, please contact us at (540)654-1383
Join us for an empowering webinar dedicated to supporting and guiding women entrepreneurs on their journey to securing funding for their businesses.
Whether you’re just starting out or scaling your business, this webinar will help you understand the different funding options available to women entrepreneurs, how to pitch your business vision effectively and how to overcome gender biases and create a supportive network.
In this webinar, you’ll learn:
- Understanding the different funding pathways
- Building a Compelling Funding Pitch
- Overcoming Gender-Specific Challenges
Live attendees will receive free business resources and a link to this webinar recording.
Before we know it, the holidays will be here! Have you already begun your black Friday & Small Business Saturday prep work? If not, join us as we discuss key topics related to holiday shopping.
Topics:
- Advertisement & Marketing
- How to analyze your sales trends to prepare your inventory
- Email & social media campaigns
- Planning your holiday promotions
- Website traffic
Speaker(s): Charese Chambers
Crowdfunding is not only a good way to raise capital, but it’s also a great way to build a community and customer base for your product or services. However, running a successful crowdfunding campaign is not easy.
In this webinar, our presenter will walk you through best practices to ensure your crowdfunding campaign reaches its funding goals and connects with your target audience on a meaningful level.
You’ll learn:
- Setting clear funding goals and timelines
- Identifying and connecting with your ideal backers
- Crafting a compelling pitch and marketing strategy
Live attendees will receive free business resources and a link to this webinar recording.
Get ready for the ultimate online celebration of Virginia agribusiness on SBA National Farmer’s Day, featuring Livvy Preisser, Agritourism.
Martha was recognized as one of “America’s Most Amazing Women” by Country Woman Magazine and was inducted into the National Capital Friends.
The Virginia General Assembly, honored Martha Boneta with a Joint Commendation from both the House and the Senate recognizing Martha for her significant contributions to the Commonwealth and nation.
Martha was awarded “Unsung Hero” by CRTV in 2018 for fighting back against burdensome over regulation. In 2019, Martha was chosen as the featured cover story of Christian Times Magazine and later asked to join CTM as an editor. Martha has two bills named after her in the oldest legislative body in the nation, The “Boneta Bills” I & II that protect property rights and cut burdensome red tape and over regulation.
Martha Boneta is a frequent co-host on several radio talk shows and contributes to various media shows and is also owner of a media network. Martha attended George Mason University for undergraduate school, Martha received her Juris Doctor law degree from George Mason University Antonin Scalia Law School. Martha also attended the Strauss Institute at Pepperdine University School of Law in Malibu, where she studied Alternative Dispute Resolution. Today, Martha speaks all over the country to corporations, universities, business communities, political organizations and many other entities about a variety of topics.
Livvy Preisser will present on current Agritourism programs in Virginia and how to connect to resources to assist your business.
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Join us for SBA National Farmer’s Day, an event where will learn about the Virginia Grown Program and its benefits!
Ms. Wheeler is the Manager of the Office of Domestic Marketing and Promotions at the Virginia Department of Agriculture and Consumer Services where she partners with producers, farmers market managers, farmers market vendors and buyers across the state of Virginia to promote fresh, local products and to enhance the marketing opportunities for those products. In addition to that role, Heather is also the Program Manager for the Virginia Horse Industry Board and serves on the Virginia State Team for Agritourism as an Agritourism Marketing Specialist. Heather has an educational background in business administration, business management and accounting and she combines that with a true passion for agriculture and working with those in the industry.
The Virginia Grown program is a marketing tool promoting fresh, local products to consumers and has a proven track record for increasing visibility, developing additional media attention and enhancing marketing opportunities for Virginia Grown products. The program provides resources to the participants to display and use on marketing materials including flyers, web sites, advertising and menus. Show your support for Virginia agriculture, the Commonwealth’s number one industry, by proudly displaying the Virginia Grown logo and directing your customers to the freshest and highest quality products around.
The Virginia Department of Agriculture and Consumer Services (VDACS) introduced the Virginia’s Finest® Trademark Program to enhance the economic opportunities and success of Virginia’s specialty food companies, processors and agriculture producers. The classic Virginia’s Finest® trademark identifies, differentiates and promotes top-quality Virginia agriculture and specialty food and beverage products. Buyers and consumers have grown to recognize the blue and red “VA check mark” logo and know they are purchasing top quality Virginia-produced and processed products.
Hiring an SEO company can be an excellent investment to improve your online presence, but it can also be risky.
Unfortunately, some SEO experts take advantage of clients by doing quick work that wrecks a website’s optimization in the long run. So how can you determine the right SEO partner to hire?
In this webinar, our expert presenter will break down what an SEO company does, what you should expect and the interview questions you can ask to feel confident when hiring an SEO expert.
You’ll learn:
- What an SEO company should be providing
- What services are not worth investing in
- Interview questions you should be asking and the answers you should expect.
Live attendees will receive free business resources and a link to this webinar recording.
Join us for the SBA Women’s Business Month SBA HQ WOSB Certification Program! This exciting online event is designed to empower and support women entrepreneurs in their business endeavors. Starting on Wed Oct 18, 2023 at 1:00pm EST, this program will provide valuable insights and resources to help women-owned small businesses thrive.
During this event, you’ll have the opportunity to learn about the Women-Owned Small Business (WOSB) certification process, an essential step in accessing federal contracting opportunities. Our expert speakers will guide you through the application process, eligibility criteria, and the benefits of WOSB certification.
Whether you’re just starting your business or looking to expand your existing ventures, this program is tailored to meet your needs. Connect with like-minded women entrepreneurs, gain valuable knowledge, and discover new opportunities to grow your business.
Don’t miss out on this incredible event! Register now and take a step closer to achieving your entrepreneurial dreams. We look forward to seeing you there!
LinkedIn is the world’s largest professional networking platform and marketing on LinkedIn can generate more leads than some of the top social media platforms, especially for for B2B marketers.
If you want to grab the attention of top-level executives, then you should work on your LinkedIn marketing strategy. In this webinar, our expert presenter will explain how you can use LinkedIn as an effective marketing tool to grow your business.
What you’ll learn:
- Why LinkedIn can be an effective marketing tool
- What you should have on your LinkedIn profile
- How and why to create your company page
- Finding LinkedIn groups and making connections
- LinkedIn posts, engagement and the unique LinkedIn algorithm
Live attendees will receive free business resources and a link to this webinar recording.
Start with the federal government using simplified acquisition procedures and build a strong relationship.
- Why use simplified acquisition procedures
- Know the government market place
- Understand government set-a-side procedures
- A comprehensive strategy for success
About the instructor: Daryl Corley, Virginia PTAC Procurement Counselor
More than 30 years of contracting experience with comprehensive contract Life Cycle support in reviewing initial procurements package for accuracy to contract closeout. Most recently, he worked as a Senior Consultant for MSDS Consultant Services, LLC, which included working with the diverse business community, and clients on contractual issues, provide training material for stakeholders and clients — instructing classes on contract regulatory compliance in the federal government. He created a best practice mentor protégé program by combining governmental and commercial organizations.
Previously, he worked as a consultant/trainer for CACI providing government business solutions and services. In these positions, he demonstrated the ability to resolve a variety of issues (such as acquisition and supply systems, integration, data mapping and analysis service, system testing, training customers, and software malfunctions. He also provided consultant support creating solicitation matrixes, market research, acquisition plans at the contracting offices for the various agencies. Daryl is also a Service Disabled Veteran and dedicated to assisting Veteran Entrepreneurs.
Webinar information will be sent to registrants prior to the class and will be conducted via GoToWebinar. After registration is complete, your email confirmation will contain the link. You MUST register your name and email and receive the login information and calendar invite before you can join the webinar. You may attend without downloading the software, but please understand your webinar functions may be limited.
In honor of cybersecurity awareness month this webinar will assist small business owners with the importance of taking proactive steps to enhance your current security posture.
Speaker: Quiana Gainey, Virginia SBDC Cyber Industry Expert
A confirmation email with the Zoom login information will be sent after registration – a day before before the event – please be on the lookout for it.
What’s all the fuss about AI and ChatGPT?
What AI tools are available, and how can a small business use them to streamline customer service and marketing tasks?
This session with the Virginia SBDC’s Chief Digital Advisor Cameron Nelson will help answer those questions and more. The first half of the session will give an overview, and the second half will be set aside for Q & A.
A confirmation email with the Zoom login information will be sent after registration – a day before before the event – please be on the lookout for it.
Presenter: Cameron Nelson, Chief Digital Advisor, VA SBDC
Mr. Nelson has over 19 years experience in technology, and as a senior tech consultant in Silicon Valley helping Fortune 500 companies improve their digital marketing and eCommerce. At the same time he founded several tech companies, including a SaaS website for tree preservation and a blockchain platform for nonprofits. Cameron is accomplished in language, culture, has an MBA and MA and believes new technology products have the ability to help shape our world for the better.
Do you want to learn how to use your story to create engaging content for your business? As a business owner or entrepreneur, your first marketing asset should be your story. Whether it’s in the form of a bio, personal narrative, website copy or blog, your story will set you apart from your competition and establish to your audience why they should do business with you.
During this webinar, national bestselling author Joylynn M. Ross, founder and CEO of Path To Publishing, and Brandy M. Miller, Path To Publishing Copywriting and Storytelling Expert, will teach you how to use your story to create story-driven content that will bring awareness to your business.
You’ll also learn how to repurpose your story to create other marketing material, such as:
- Blogs
- Articles
- Website Copy
- Newsletters
- Social Media Content
- Books
Live attendees will receive free business resources and a link to this webinar recording.