Trademark Basics

October 15, 2013 @ 2:00 pm – 4:00 pm
Harrisonburg City Community Room
409 South Main Street
Harrisonburg, VA 22801
Shenandoah Valley SBDC
(540) 568-3227

Learn Trademark Basics:

  • How trademarks, copyrights, patents, domain names, and business name registrations differ
  • Why it's important for any new business to select a trademark that will be both federally registrable and legally protectable, highlighting factors critical when choosing a mark
  • The importance of doing a complete search and whether an attorney should be used
  • What may happen if another trademark owner believes it has stronger rights in a mark and issues a "cease-and-desist" letter
  • What the USPTO does in the federal registration process and how to avoid scams perpetrated by companies which request fees for services not required by the USPTO

Presented by: Craig Morris, Managing Attorney for Trademark Outreach - US Patent and Trademark Office