Bryn McIntyre Rankin – Contracted Advisor
Marketing Specialist
With SBDC Since 2026
Bryn McIntyre Rankin supports the marketing efforts of the Shenandoah Valley Small Business Development Center at James Madison University. She is also the founder of McIntyre Marketing LLC, a strategic marketing consultancy that helps small and midsize businesses build clarity, consistency, and lasting momentum through thoughtful marketing. Her work often focuses on social media strategy, content development, and website design, helping organizations turn their ideas into messaging that connects with the right audience.
Before launching her own business, Bryn spent eight years at Appeal Production, where she served as Client Success Director and later Director of Business Development and Marketing. During the final five years of her tenure, she was also a minority partner, helping guide client strategy and long-term growth initiatives.
In addition to running her business, Bryn serves as Adjunct Faculty at Bridgewater College, where she works with Art and Digital Media Strategy students.
Throughout her career, Bryn has focused on helping organizations share their stories through a strategic lens. As a small business owner herself, she brings a practical understanding of the opportunities and challenges entrepreneurs face.
Fun Fact
Bryn grew up in Minnesota, but has lived here in the Shenandoah Valley for over a decade.
While at JMU, Bryn played clarinet for the marching band, the Marching Royal Dukes (MRDs).
When she’s not working, Bryn loves to travel. During college, she studied abroad multiple times in Scotland, London, and Italy.
Specialties
- Marketing
- Social Media Marketing
- Content Marketing
- Email Marketing
- Website Design & Development
- Search Engine Optimization (SEO)
- Ad Management (LinkedIn Ads and Facebook Ads)
- Project Management
- Client/Customer Support
- Event & Meeting Coordination
- Business Operations & Administration
Education/Experience
- James Madison University – BA, Writing, Rhetoric, and Technical Communication (WRTC) & Media, Arts, and Design (SMAD)
- Bridgewater College – MA, Digital Media Strategy
