What’s Cooking FAQs:

1. What is the goal of the program?

To encourage, support, promote, and celebrate the thriving food-businesses and food-entrepreneurs in Harrisonburg and Rockingham County.

2. Who is eligible for the competition? 

Anyone wishing to start or expand a food-related business may participate, but the expectation is that the business must be located in or planned to be located in Rockingham County or the City of Harrisonburg.

3. Is there a limit to the number of participants?

The program is open to all food-related businesses. We hope there will be many contestants who will register for participation in the Concept Plan Competition.

4. What is a "food-related business?"

Any business whose main objective is to produce and market a consumable "culinary" or food product. Some examples of food-related businesses may be: catering company, farm production, personal chef, food truck, cafe, or restaurant, but you may have other ideas too! Let us know and we'll help refine your ideas.

5. What is Pitch Night?

Pitch Night! is on October 27 at and is open to the public. Find out more about Making your Pitch Here:  

 6. What will some of the workshops be about and what sort of resources will be available?  

Workshops will range from basic start-up topics to in-depth market research and developing branding, to understanding financial statements and cash-flow, to food pricing or operational issues.  We will fine-tine the offerings based on needs assessments conducted with participants.  Efforts will be made to place the resources based on needs rather than a pre-set agenda or curriculum.

7. How do I apply?  

Registration forms can be downloaded here and sent electronically by emailing to sbdc@jmu.edu OR by mailing to SV SBDC, JMU MSC 5502, Harrisonburg, VA 22807, OR hand-deliver to the SBDC offices at 127 W Bruce Street in Harrisonburg.   The deadline for registrations is 5:00pm October 20th.

8.  Can I attend workshops even if I don't want to compete?

Yes, all workshops will be open to the public; some may have small registration fees. Watch the What's Cooking Webpages, Facebook, and our Web Calendar for updates.  To receive e-mail notices of upcoming events, subscribe to the regular SBDC e-newsletter by using the sign-up form at the bottom of this page.