Joyce Krech

Director
With SBDC since 2000, Director since 2011

Joyce has been a key contributor to more successful small businesses and business development programs in the Shenandoah Valley than it’s possible to count. For 30+ years, her enthusiastic and practical advising, mentoring, and teaching have prepared entrepreneurs for the rigors of starting and growing a small business, and her participation in a wide range of community initiatives has helped the entire region prosper.

Get in Touch
Email krechjh@jmu.edu
Phone   540.568.3227

Specialties
Ideation Reviews
Start-up Steps
Business Plans
Business Development
Strategic Planning & Implementation
Marketing Strategies/Planning
For Profit or Nonprofit Organizations
Funding Resources and Applications
Financial Plans/Projections
Financial Statements
Simple Bookkeeping/Accounting
Investor Presentations

Certifications
Virginia SBDC Network Business Advisor
GrowthWheel Advisor

Education/Experience
Bridgewater College, BA
James Madison University, MA, Technical and Scientific Communication
Taught business, accounting, and computer classes at Dominion College.
30+ years of practical experience in small business and non-profit management, operations, marketing, and finances.

Awards/Recognition
Virginia State Star, 2006

Fun Fact
Joyce is a lifelong “Shenandoah Valley Girl,” so her heart is always going to be here with family and friends, many of whom she met through her work at the SBDC. Her favorite scenic view is of her Valley as she is returning from a trip. Joyce also has a twin brother, and they are often asked if they are identical. Joyce's answer? No, he has a heavier beard!