…well sort of. The algorithm that Google uses is top-secret, but Eric Spellmann explains that it’s all about relevancy. Keywords aren’t enough anymore. Content and context are more important to show that a website is relevant for a human (not just the spider-bots looking for words and phrases). The best way to stay relevant? Have a content-rich website. Be conversational, add content frequently and stay relevant. Check out Eric’s video below and transcript here.
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