…well sort of.  The algorithm that Google uses is top-secret, but Eric Spellmann explains that it’s all about relevancy.  Keywords aren’t enough anymore.  Content and context are more important to show that a website is relevant for a human (not just the spider-bots looking for words and phrases).  The best way to stay relevant? Have a content-rich website.  Be conversational, add content frequently and stay relevant.  Check out Eric’s video below and transcript here.

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