Publicity in the form of articles and other media attention can be powerful marketing tools – and inexpensive! There are different tiers of publicity, and capitalizing on any opportunity can be fairly simple. Read more from Dave Lavinsky on How to Gain 100% Control of What the Media Says about You. You may find out that you’ve been overlooking a valuable marketing tool.
Want to speak to an advisor about how to build your marketing toolbox? Contact Us.