Calendar

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Apr
8
Wed
Postponed: Growth Opportunities with State and Federal Contracting @ JMU Ice House
Apr 8 @ 9:00 am – 12:00 pm
Postponed: Growth Opportunities with State and Federal Contracting @ JMU Ice House

Your SBDC is working on re-scheduling this program, as we look forward to when you can join us in person again soon!

The Shenandoah Valley Small Business Development Center, the Virginia Department of Small Business and Supplier Diversity and the Virginia Procurement Technical Assistance Center present a high level overview of the free and valuable services provided to small businesses to contract with local, state and federal government.  Trades and Tech companies are encouraged to attend!

This half-day workshop is for small business owners who want to better understand their customer and develop a marketing strategy, find the right funding for expansion, and do business directly with the Government thru SWaM and eVA.

AGENDA

9:00  Sign-In. Welcome and Introductions.

9:15  What PTAC Does: Very not Scary. Statewide PTAC Director Lisa Wood brings us Federal Government Procurement 101

10:00 Virginia's Marketplace. Courtney Mustin of the Small Business and Supplier Diversity explains SWaM Certification and eVA.

10:45  Break

11:00  Find the Right Funding with Linda Gilbert of the Virginia Small Business Financing Authority

11:45  Q&A

Apr
10
Fri
Business Smarts – Email Marketing: The Secret Weapon You Need to be Using @ JMU Ice House
Apr 10 @ 8:00 am – 9:30 am

We send them, receive them, and communicate with them every day, but are you using email to its full potential as a marketing tool?

Email marketing is a powerhouse that can accelerate customer acquisition and retention. Learn exactly what you need to know in order to use email marketing to your advantage, how to simplify the process, and the trade secrets that your competitors wish they knew.

 

Presenter ​​Brooke Anderson, Chief Convergence Officer with Converge Local, uses her marketing and communication skills to help businesses grow and thrive. With a degree in Communications and Public Relations from James Madison University, she’s worked with entrepreneurs, businesses, nonprofits, and companies like Coca-Cola to perfect their marketing campaigns, communicate effectively, and target the right audience in the right way.

 

Register for this Business Smarts session here.

Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.

Parking for Business Smarts: See your options here.  Permits are required for the JMU Ice House Lot, but we list other options as well.

The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce. 

Apr
14
Tue
Postponed: Start Smart @ Augusta County Government Center
Apr 14 @ 11:00 am – 1:00 pm

Are you thinking about starting a new business?
Do you have lots of questions about how - or whether - to move forward?
Are you considering moving your hobby into a more structured business form?
Have you already started your small business and now realize you may have missed a few things?

Your SV SBDC has answers, information, and resources to help.

In our Start Smart Workshops, we discuss the path to good decisions and a successful start. You'll learn to take a thorough 360° approach to your business and all its components - from product development to target markets to financial projections. We'll also cover the regulations and registrations you need to know.

Follow-up appointments are then available with SBDC business advisors to focus on your individual business needs.

Start Smart workshops are held in various locations and at various times; if this session doesn't suit, check the Web Calendar for more options.

This Program will be rescheduled soon! Keep an eye on our calendar as we plan to bring you live webinars in the meantime. 

Click here to register for any Start Smart or other SBDC workshop.

Click here for Directions and Parking information for the JMU Ice House.

May
7
Thu
Postponed: Trademark Basics: What Every Business Should Know @ JMU Ice House in Harrisonburg
May 7 @ 10:00 am – 12:00 pm

This program will be rescheduled, because we look forward to inviting you to join us for an overview of the use and protection of trademarks for your business soon:

-          How trademarks, patents, copyrights, domain names, and business names all differ.

-          Critical factors in selecting a trademark that will be federally registrable and legally protectable.

-          Clearance searches and whether to use an attorney, and impact of cease-and-desist letters.

-          Federal application process and the role of the USPTO.

-          How to avoid "scams" perpetrated by companies not associated with the USPTO

-          What happens after registration and how to keep a registration alive.

Photo of Craig Morris

Craig Morris

Craig Morris works within the Office of the Commissioner for Trademarks in the United States Patent and Trademark Office (USPTO), Alexandria, Virginia.  Currently, he is the Managing Attorney for Trademark Educational Outreach, spearheading the effort for increased USPTO educational activities in the area of trademark fundamentals.  For fourteen years prior, he was the Managing Attorney for the Trademark Electronic Application System, focusing on making the Trademark Operation a total e-government environment.  Mr. Morris has been with the USPTO since 1983, previously serving as a Law Office Examining Attorney, Senior Attorney, and Managing Attorney.

 

May
8
Fri
Business Smarts – Evaluations & What You Need to Know @ JMU Ice House
May 8 @ 8:00 am – 9:30 am

Watch for details to come!

 

 

 

 

Register for this Business Smarts session here.

Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.

Parking for Business Smarts: See your options here.  Permits are required for the JMU Ice House Lot, but we list other options as well.

The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce. 

Jun
12
Fri
Business Smarts – What You Don’t Know About Google @ JMU Ice House
Jun 12 @ 8:00 am – 9:30 am

We all know how to Google, but that doesn’t make us expert researchers.

Daniel M. Russell, the senior research scientist for search quality at Google, attempts to elevate our search game in his recent book, The Joy of Search: A Google Insider’s Guide to Going Beyond the Basics.

This workshop will distill Russell’s tips with an emphasis on those most useful for business research. Attendees will learn how to use advanced Google search commands, take advantage of a few specialty Google tools, and develop strategies for triangulating information and avoiding confirmation bias in their search.

Presenter ​​Elizabeth Price has been the Business Librarian at James Madison University since 2016. She serves as the liaison to the departments of Accounting, Computer Information Systems, Economics, Finance & Business Law, Hospitality Management, Management, Marketing, and Sports Recreation Management. She has an MS in Library & Information Science from the University of Kentucky and a BS from Ohio University. She has been teaching research skills in higher education since 2010, including a seminar course titled “Is Google Evil?” that explored our daily interactions with all things Google.

 

Register for this Business Smarts session here.

Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.

Parking for Business Smarts: See your options here.  Permits are required for the JMU Ice House Lot, but we list other options as well.

The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce. 

Jul
10
Fri
Business Smarts – Managing Workforce Diversity in Domestic and International Workspaces @ JMU Ice House
Jul 10 @ 8:00 am – 9:30 am

 

There is power in building teams and organizations comprised of a diverse workforce. Our businesses are competing for an array of customers and leading teams that may be international, transnational, multigenerational, and multicultural.

This workshop will explore how to support, build, and lead within an environment that brings talented people together to drive the goals of your business or organization.

 

Presenter ​​Rollin G. Johnson Jr. brings over 15 years of experience in strategic planning, community relations, and program management. His career and work have focused on deepening the impact of people, program operations, and universities within their communities. Rollin holds a M.B.A. from The Scott L. Carmona College of Business at Saginaw Valley State University. He is also a Returned Peace Corps Volunteer who focused on microfinance banking, small/ medium business development, operations management, and strategy in Nepal and Burkina Faso

 

Register for this Business Smarts session here.

Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.

Parking for Business Smarts: See your options here.  Permits are required for the JMU Ice House Lot, but we list other options as well.

The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce. 

Aug
14
Fri
Business Smarts – Yes, You Can Say That: Difficult Conversations, Challenging Topics, and Providing Feedback @ JMU Ice House
Aug 14 @ 8:00 am – 9:30 am

 

Attendees will learn about best practices for coaching and counseling their employees. Strategies for having difficult conversations with employees will be shared.

 

 

Presenter ​​ Jenny Toth holds a Masters of Science in Education in Adult Education and Human Resource Development from James Madison University. She has twenty years of progressive experience in Human Resources at public and private institutions. Jenny’s areas of expertise include employee relations, employee development, training facilitation, mediation and investigations.

 

Register for this Business Smarts session here.

Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.

Parking for Business Smarts: See your options here.  Permits are required for the JMU Ice House Lot, but we list other options as well.

The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce. 

Sep
11
Fri
Business Smarts – Take Flight with Customer Service @ JMU Ice House
Sep 11 @ 8:00 am – 9:30 am

 

Details to Come!

 

 

 

Register for this Business Smarts session here.

Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.

Parking for Business Smarts: See your options here.  Permits are required for the JMU Ice House Lot, but we list other options as well.

The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce. 

Oct
9
Fri
Business Smarts – Small Business Planning Strategies for Year-End 2020 @ JMU Ice House
Oct 9 @ 8:00 am – 9:30 am

 

In this program, attendees will learn about:

1. Business Structure: changes stemming from the Tax Cuts and Jobs Act has had an impact on which business structures are more beneficial.

2. 2020 Year-End Tax Planning Ideas: investing in equipment, land preservation credits, "NAP" qualified organizations, and VA educational scholarships

3. What Most Business Owners Overlook Regarding Taxes: Effective tax planning (be proactive and meet with your accountant in October or November to review your current year tax situation, even if you are having a bad year!), projecting income, employee benefits, and business tax credits

4. Impact of New Tax Laws

Presenters​​ David Black graduated with a BA in Accounting from Mary Baldwin College in 2000, and in 2003 graduated with a MBA from James Madison University. David is a member of the Virginia Society of Certified Public Accountants (VSCPA) and American Society of Certified Public Accountants (AICPA). With more than 15 years of public accounting and private industry experience, David serves a variety of small businesses in Harrisonburg and the surrounding counties. Carrie Klosek recently joined the staff at Young, Nicholas, Branner & Phillips, LLP. Prior to coming with YNBP, Carrie worked for several years in public accounting in Maryland where she specialized in small business and construction accounting.

 

Register for this Business Smarts session here.

Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.

Parking for Business Smarts: See your options here.  Permits are required for the JMU Ice House Lot, but we list other options as well.

The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce. 

Nov
13
Fri
Business Smarts – Strategic Branding: Harnessing Brand, Strategy, and Culture to Attract Customers, Employees, and Supporters @ JMU Ice House
Nov 13 @ 8:00 am – 9:30 am

 

Understanding the core purpose of your organization - beyond just making money - helps you define your distinctiveness and capitalize on the unique difference you make to your customers, employees, and supporters.

 

 

At this session, you will learn

  1. how to identify your core distinctions,
  2. how to use your core distinctions to better connect with your intended audience, and
  3. how to craft your brand, your culture, and your strategy to capitalize on those core distinctions.

 

Presenter​​ Robert McFarland is the author of the international best sellers, Dear Boss: What Your Employees Wish You Knew and Dear Employee: What Your Boss Wishes You Knew. He has extensive experience in leading organizations through strategic planning, speaking to large and small audiences, training organizations through lecture and experiential methods, and coaching leaders through change. Over the years, he has been a plenary or workshop presenter at many national conferences. Robert is also a regular contributor to the Daily News-Record.

 

Register for this Business Smarts session here.

Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.

Parking for Business Smarts: See your options here.  Permits are required for the JMU Ice House Lot, but we list other options as well.

The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce. 

Dec
11
Fri
Business Smarts – How to Create A Marketing Message That Connects and Sells @ JMU Ice House
Dec 11 @ 8:00 am – 9:30 am

 

You’ve got a great product or service, one that could make a huge difference to your target market. The problem is your market isn’t listening.

How do you create the marketing message that gets your audience to sit up, take notice, ask questions, and buy?

In this workshop, learn the foundation for creating a marketing message that connects and sells. Then work through the basic template for structuring that message. By the end of class, you will have the foundation and basic skills you need to create multiple marketing messages that connect and sell.

 

Presenter​​ Susan Vincent owned a small day spa in Staunton, VA called Body & Soul Day Spa, from 2000-2010. She grew the business by 35% at the height of the US recession. She sold the business in 2010 and embarked on learning more to help small businesses thrive and grow. Susan now handles copy writing and consulting for many small businesses both locally and across the US.

 

Register for this Business Smarts session here.

Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.

Parking for Business Smarts: See your options here.  Permits are required for the JMU Ice House Lot, but we list other options as well.

The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce.