Calendar

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Mar
5
Thu
Start Smart @ The JMU Ice House, Room 106
Mar 5 @ 10:00 am – 12:00 pm

Are you thinking about starting a new business?
Do you have lots of questions about how - or whether - to move forward?
Are you considering moving your hobby into a more structured business form?
Have you already started your small business and now realize you may have missed a few things?

Your SV SBDC has answers, information, and resources to help.

In our Start Smart Workshops, we discuss the path to good decisions and a successful start. You'll learn to take a thorough 360° approach to your business and all its components - from product development to target markets to financial projections. We'll also cover the regulations and registrations you need to know.

Follow-up appointments are then available with SBDC business advisors to focus on your individual business needs.

Start Smart workshops are held in various locations and at various times; if this session doesn't suit, check the Web Calendar for more options.

Click here to register for any Start Smart or other SBDC workshop.

Click here for Directions and Parking information for the JMU Ice House.

Mar
11
Wed
Build Business Local Search Presence! Google LiveStream event with Valley SBDC @ JMU IceHouse
Mar 11 @ 11:30 am – 1:30 pm
Build Business Local Search Presence! Google LiveStream event with Valley SBDC @ JMU IceHouse | Harrisonburg | Virginia | United States

"Spring into Action" with Google's Business Insights tools.  

For Small Businesses and Non-Profits.  There are billions of local searches happening on Google everyday... Learn how to use Google Analytics to gain insights into how customers engage online. Learn best practices analyzing customer trends and turn these insights into actionable decisions.  

Join us in watching Google's LiveStream event focused on using Business Insight Tools, where experts will explain how to more effectively improve your presence.  Google will also introduce a new tool called Market Finder, which can help businesses identify new markets and customers.

After the Livestream presentation, we will hold a Q&A session. Bring your digital marketing questions because we always have lively conversations as we learn together!

Event starts at 11:30, LiveStream portion begins at 12 noon and will run until 1pm located in Room 117 at the JMU IceHouse located on 127 W. Bruce Street. Stop by the reception desk for a JMU parking pass.  Please Pre-Register here

Mar
13
Fri
Business Smarts – Finding Strength as a Small Business Owner @ JMU Ice House
Mar 13 @ 8:00 am – 9:30 am

One of your greatest advantages as a small business owner is the ability to face daily challenges that could take a large corporation much longer to overcome. That being said, large corporations have greater access to resources to deal with those challenges. Therefore as a small business owner, you must learn to work smarter, not harder. Learn how using your strengths can make you more efficient and ready to face those challenges, with the added bonus of improving your sense of well-being.

At the end of this session, attendees will:

  • Be able to identify key benefits of using strengths in the workplace.
  • Understand the strengths-based philosophy and how it links to performance and well-being.
  • Explore five clues to talent in your own life and how they can be built into strengths.
  • Be able to identify assessments you can use to discover their strengths.

Presenter Jason Boron has designed and conducted strengths-based leadership coaching focused on helping teams and individuals leverage their talents since 2007. He has presented on a variety of topics in both the higher education and non-profit sectors, including leadership development, effective communication, conflict resolution, collaboration, performance enhancement, and coaching. As a Gallup Certified Strengths Coach, he is committed to providing experiential learning opportunities to individuals and teams aimed at improving performance. Before founding Leading Strong, LLC in 2017, Jason served in higher education for over 15 years.

 

Register for this Business Smarts session here.

Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.

Parking for Business Smarts: See your options here.  Permits are required for the JMU Ice House Lot, but we list other options as well.

The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce. 

Mar
19
Thu
Start Smart @ JMU IceHouse
Mar 19 @ 2:00 pm – 4:00 pm

Are you thinking about starting a new business?
Do you have lots of questions about how - or whether - to move forward?
Are you considering moving your hobby into a more structured business form?
Have you already started your small business and now realize you may have missed a few things?

Your SV SBDC has answers, information, and resources to help.

In our Start Smart Workshops, we discuss the path to good decisions and a successful start. You'll learn to take a thorough 360° approach to your business and all its components - from product development to target markets to financial projections. We'll also cover the regulations and registrations you need to know.

Follow-up appointments are then available with SBDC business advisors to focus on your individual business needs.

Start Smart workshops are held in various locations and at various times; if this session doesn't suit, check the Web Calendar for more options.

Click here to register for any Start Smart or other SBDC workshop.

Mar
30
Mon
Craft Beverage Academy
Mar 30 @ 1:00 pm – Mar 31 @ 12:00 pm

Save the date for the Craft Beverage Academy! Workshops will be held at Veritas Vineyard and Blue Mountain Brewery. More info to come.

Apr
8
Wed
Growth Opportunities with State and Federal Contracting @ JMU Ice House
Apr 8 @ 9:00 am – 12:00 pm
Growth Opportunities with State and Federal Contracting @ JMU Ice House

The Shenandoah Valley Small Business Development Center, the Virginia Department of Small Business and Supplier Diversity and the Virginia Procurement Technical Assistance Center present a high level overview of the free and valuable services provided to small businesses to contract with local, state and federal government.  Trades and Tech companies are encouraged to attend!

This half-day workshop is for small business owners who want to better understand their customer and develop a marketing strategy, find the right funding for expansion, and do business directly with the Government thru SWaM and eVA.

AGENDA

9:00  Sign-In. Welcome and Introductions.

9:15  What PTAC Does: Very not Scary. Statewide PTAC Director Lisa Wood brings us Federal Government Procurement 101

10:00 Virginia's Marketplace. Courtney Mustin of the Small Business and Supplier Diversity explains SWaM Certification and eVA.

10:45  Break

11:00  Find the Right Funding with Linda Gilbert of the Virginia Small Business Financing Authority

11:45  Q&A

No fee for the workshop, however advance registration is required. If you have any questions, contact Allison Dugan at duganaj@jmu.edu or call the Valley SBDC at 540-568-3227

There is no fee for the session, but we do need you to complete a Request for Counseling form (if you are not yet a client of the SV SBDC).  Questions?  Please call the Shenandoah Valley SBDC  at (540) 568-3227.

Apr
10
Fri
Business Smarts – Email Marketing: The Secret Weapon You Need to be Using @ JMU Ice House
Apr 10 @ 8:00 am – 9:30 am

We send them, receive them, and communicate with them every day, but are you using email to its full potential as a marketing tool?

Email marketing is a powerhouse that can accelerate customer acquisition and retention. Learn exactly what you need to know in order to use email marketing to your advantage, how to simplify the process, and the trade secrets that your competitors wish they knew.

 

Presenter ​​Brooke Anderson, Chief Convergence Officer with Converge Local, uses her marketing and communication skills to help businesses grow and thrive. With a degree in Communications and Public Relations from James Madison University, she’s worked with entrepreneurs, businesses, nonprofits, and companies like Coca-Cola to perfect their marketing campaigns, communicate effectively, and target the right audience in the right way.

 

Register for this Business Smarts session here.

Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.

Parking for Business Smarts: See your options here.  Permits are required for the JMU Ice House Lot, but we list other options as well.

The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce. 

Apr
14
Tue
Start Smart @ Augusta County Government Center
Apr 14 @ 11:00 am – 1:00 pm

Are you thinking about starting a new business?
Do you have lots of questions about how - or whether - to move forward?
Are you considering moving your hobby into a more structured business form?
Have you already started your small business and now realize you may have missed a few things?

Your SV SBDC has answers, information, and resources to help.

In our Start Smart Workshops, we discuss the path to good decisions and a successful start. You'll learn to take a thorough 360° approach to your business and all its components - from product development to target markets to financial projections. We'll also cover the regulations and registrations you need to know.

Follow-up appointments are then available with SBDC business advisors to focus on your individual business needs.

Start Smart workshops are held in various locations and at various times; if this session doesn't suit, check the Web Calendar for more options.

Click here to register for any Start Smart or other SBDC workshop.

Click here for Directions and Parking information for the JMU Ice House.

May
7
Thu
Trademark Basics: What Every Business Should Know Now, Not Later @ JMU Ice House in Harrisonburg
May 7 @ 10:00 am – 12:00 pm

Join us for an overview of the use and protection of trademarks for your business:

-          How trademarks, patents, copyrights, domain names, and business names all differ.

-          Critical factors in selecting a trademark that will be federally registrable and legally protectable.

-          Clearance searches and whether to use an attorney, and impact of cease-and-desist letters.

-          Federal application process and the role of the USPTO.

-          How to avoid "scams" perpetrated by companies not associated with the USPTO

-          What happens after registration and how to keep a registration alive.

Photo of Craig Morris

Craig Morris

Craig Morris works within the Office of the Commissioner for Trademarks in the United States Patent and Trademark Office (USPTO), Alexandria, Virginia.  Currently, he is the Managing Attorney for Trademark Educational Outreach, spearheading the effort for increased USPTO educational activities in the area of trademark fundamentals.  For fourteen years prior, he was the Managing Attorney for the Trademark Electronic Application System, focusing on making the Trademark Operation a total e-government environment.  Mr. Morris has been with the USPTO since 1983, previously serving as a Law Office Examining Attorney, Senior Attorney, and Managing Attorney.

May
8
Fri
Business Smarts – Evaluations & What You Need to Know @ JMU Ice House
May 8 @ 8:00 am – 9:30 am

Watch for details to come!

 

 

 

 

Register for this Business Smarts session here.

Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.

Parking for Business Smarts: See your options here.  Permits are required for the JMU Ice House Lot, but we list other options as well.

The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce. 

Jun
12
Fri
Business Smarts – What You Don’t Know About Google @ JMU Ice House
Jun 12 @ 8:00 am – 9:30 am

We all know how to Google, but that doesn’t make us expert researchers.

Daniel M. Russell, the senior research scientist for search quality at Google, attempts to elevate our search game in his recent book, The Joy of Search: A Google Insider’s Guide to Going Beyond the Basics.

This workshop will distill Russell’s tips with an emphasis on those most useful for business research. Attendees will learn how to use advanced Google search commands, take advantage of a few specialty Google tools, and develop strategies for triangulating information and avoiding confirmation bias in their search.

Presenter ​​Elizabeth Price has been the Business Librarian at James Madison University since 2016. She serves as the liaison to the departments of Accounting, Computer Information Systems, Economics, Finance & Business Law, Hospitality Management, Management, Marketing, and Sports Recreation Management. She has an MS in Library & Information Science from the University of Kentucky and a BS from Ohio University. She has been teaching research skills in higher education since 2010, including a seminar course titled “Is Google Evil?” that explored our daily interactions with all things Google.

 

Register for this Business Smarts session here.

Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.

Parking for Business Smarts: See your options here.  Permits are required for the JMU Ice House Lot, but we list other options as well.

The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce. 

Jul
10
Fri
Business Smarts – Managing Workforce Diversity in Domestic and International Workspaces @ JMU Ice House
Jul 10 @ 8:00 am – 9:30 am

 

There is power in building teams and organizations comprised of a diverse workforce. Our businesses are competing for an array of customers and leading teams that may be international, transnational, multigenerational, and multicultural.

This workshop will explore how to support, build, and lead within an environment that brings talented people together to drive the goals of your business or organization.

 

Presenter ​​Rollin G. Johnson Jr. brings over 15 years of experience in strategic planning, community relations, and program management. His career and work have focused on deepening the impact of people, program operations, and universities within their communities. Rollin holds a M.B.A. from The Scott L. Carmona College of Business at Saginaw Valley State University. He is also a Returned Peace Corps Volunteer who focused on microfinance banking, small/ medium business development, operations management, and strategy in Nepal and Burkina Faso

 

Register for this Business Smarts session here.

Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.

Parking for Business Smarts: See your options here.  Permits are required for the JMU Ice House Lot, but we list other options as well.

The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce. 

Aug
14
Fri
Business Smarts – Yes, You Can Say That: Difficult Conversations, Challenging Topics, and Providing Feedback @ JMU Ice House
Aug 14 @ 8:00 am – 9:30 am

 

Attendees will learn about best practices for coaching and counseling their employees. Strategies for having difficult conversations with employees will be shared.

 

 

Presenter ​​ Jenny Toth holds a Masters of Science in Education in Adult Education and Human Resource Development from James Madison University. She has twenty years of progressive experience in Human Resources at public and private institutions. Jenny’s areas of expertise include employee relations, employee development, training facilitation, mediation and investigations.

 

Register for this Business Smarts session here.

Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.

Parking for Business Smarts: See your options here.  Permits are required for the JMU Ice House Lot, but we list other options as well.

The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce. 

Sep
11
Fri
Business Smarts – Take Flight with Customer Service @ JMU Ice House
Sep 11 @ 8:00 am – 9:30 am

 

Details to Come!

 

 

 

Register for this Business Smarts session here.

Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.

Parking for Business Smarts: See your options here.  Permits are required for the JMU Ice House Lot, but we list other options as well.

The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce. 

Oct
9
Fri
Business Smarts – Small Business Planning Strategies for Year-End 2020 @ JMU Ice House
Oct 9 @ 8:00 am – 9:30 am

 

In this program, attendees will learn about:

1. Business Structure: changes stemming from the Tax Cuts and Jobs Act has had an impact on which business structures are more beneficial.

2. 2020 Year-End Tax Planning Ideas: investing in equipment, land preservation credits, "NAP" qualified organizations, and VA educational scholarships

3. What Most Business Owners Overlook Regarding Taxes: Effective tax planning (be proactive and meet with your accountant in October or November to review your current year tax situation, even if you are having a bad year!), projecting income, employee benefits, and business tax credits

4. Impact of New Tax Laws

Presenters​​ David Black graduated with a BA in Accounting from Mary Baldwin College in 2000, and in 2003 graduated with a MBA from James Madison University. David is a member of the Virginia Society of Certified Public Accountants (VSCPA) and American Society of Certified Public Accountants (AICPA). With more than 15 years of public accounting and private industry experience, David serves a variety of small businesses in Harrisonburg and the surrounding counties. Carrie Klosek recently joined the staff at Young, Nicholas, Branner & Phillips, LLP. Prior to coming with YNBP, Carrie worked for several years in public accounting in Maryland where she specialized in small business and construction accounting.

 

Register for this Business Smarts session here.

Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.

Parking for Business Smarts: See your options here.  Permits are required for the JMU Ice House Lot, but we list other options as well.

The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce.