Calendar

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May
2
Thu
Big Fish in a Small Pond Marketing – Free Webinar @ Online
May 2 @ 12:15 pm – 1:15 pm

Would you like to learn how to market your small business on the "Other" social networks?

In previous Webinars, we covered all the major social networking platforms on the Web and discussed how to get your business out in front of your target audience using effective content marketing strategies.

But did you know there are many, many other social networks? They don’t get much media publicity but represent a large part of the social networking platform market.

In this Web-based presentation, we will cover the “other” social networks you can consider in your content and social media marketing efforts.

What we will discuss in this Webinar:

  • What smaller social networks exist?
  • How to find the right small social networks for your business on the Web today.
  • What are the best strategies for making the most out of joining small social networks?

Following the presentation, Ray will be available live to answer questions you have about marketing and managing your business on the Web, Mobile, Social Media, and beyond!

Who should attend?

  • Small business owners, entrepreneurs, micropreneurs, and solopreneurs
  • Office/sales/customer service managers, marketing directors, executives and professionals
  • Administrative/executive assistants and sales/account representatives
  • Nonprofit executive directors and board members

It's always best to have all other applications closed on your computer, laptop or mobile device from which you're watching the Webinar. You should have a broadband (cable, FiOS or DSL) connection to the Internet. Log on several minutes early to make sure you are up and running properly for the Webinar.

This Webinar is presented on behalf of the Virginia SBDC Network.

Presented by Ray Sidney-Smith, Web & Mobile Strategist, author of SoLoMo Success: Social Media, Local and Web Small Business Marketing Strategy Explained. Ray is also President of W3 Consulting and Managing Director of W3C Web Services, an affordable Web/WordPress hosting, domain name registration, SSL certificate, and email hosting service focused on helping small businesses market and manage on the Web.

Watch previous Webinars.

May
10
Fri
Business Smarts – DIY Video Hacks: You Don’t (Always) Need Me @ JMU Ice House
May 10 @ 8:00 am – 9:30 am

This interactive talk will provide practical advice on how to create your own video with the device in your pocket. Well, let's be honest, it is probably in your hand.

Please bring a smartphone or tablet along with a good 'dad joke' to this session.

Presenter Andy Vanhook is the Imaginative Producer and Co-Founder of Appeal Production

Andy wants to live in a world filled with innovative communicators, airline tickets with free upgrades, and belly laughs which make him cry.

As a video producer for nearly 20 years, he's worked in all aspects of producing video for clients in the Shenandoah Valley, across the Commonwealth of Virginia, around the country as well as Central America. He has helped numerous companies and organizations tell their unique story to their audience. Along the way, he's won a few awards which proved to his mom he had a legitimate career.  When he's not helping craft a client's story to inspire business growth, you'll find him whipping up a delicious, made-from-scratch pizza, chest-deep in the river, or making up songs about his dogs.

 

Register for this and any Business Smarts session here.

Business Smarts Breakfast sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics. 

The series is sponsored by your Shenandoah Valley Small Business Development Center, the Harrisonburg-Rockingham Chamber of Commerce, and Shenandoah Valley Chapter of SCORE.  Coffee provided by Broad Porch Coffee.

Parking for Business Smarts:  You may park in the Ice House lot on Bruce Street without a JMU permit during Business Smarts sessions from 7:30-9:45am.

Jul
12
Fri
Business Smarts – Be Strong: Focusing on Talent to Improve Well-Being and Engagement @ JMU Ice House
Jul 12 @ 8:00 am – 9:30 am

Our world is a volatile, uncertain, complex, and ambiguous environment that creates a rapidly changing workplace which demands employees be agile learners. Skill sets and knowledge necessary for success continue to evolve.

To meet these demands, self-awareness is more important than ever. Employees must understand the talents they bring to the workforce and how best to build them into strengths they can leverage. Research in positive psychology demonstrates a significant link between the application of strengths and a person’s sense of well-being and engagement at work.

Participants in this session will explore the connection between strengths, well-being, and engagement. To be successful, we must Be Strong.

Learning Outcomes - At the end of this sessions, attendees will:

  1. Be able to explain the need to create agile learners to navigate a volatile, uncertain, complex, and ambiguous world.
  2. Understand the relationship between strengths, well-being, and engagement.
  3. Understand possible assessments you can use in the workplace to identify employee strengths.
  4. Leave the session with additional practices you can employ to improve your own well-being and engagement.

Presenter Jason Boron has designed and conducted leadership coaching focused on helping teams and individuals leverage their talents since 2007. He has presented a variety of programs and workshops in both the higher education and non-profit sectors, including leadership development, effective communication, conflict resolution, collaboration, performance enhancement, and coaching. As a Gallup Certified Strengths Coach, he is committed to providing experiential learning opportunities to individuals and teams aimed at improving performance. Before founding Leading Strong, LLC, Jason served in higher education for over 15 years.

Register for this and any Business Smarts session here.

Business Smarts Breakfast sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics. 

The series is sponsored by your Shenandoah Valley Small Business Development Center, the Harrisonburg-Rockingham Chamber of Commerce, and Shenandoah Valley Chapter of SCORE.  Coffee provided by Broad Porch Coffee.

Parking for Business Smarts:  You may park in the Ice House lot on Bruce Street without a JMU permit during Business Smarts sessions from 7:30-9:45am.

Sep
13
Fri
Business Smarts – How to Harness the Power of Persuasion @ JMU Ice House
Sep 13 @ 8:00 am – 9:30 am

Every day in business you’re challenged with conveying the benefit of your product or service in a way that attracts the right customers. In this workshop you’ll learn four powerhouse elements that will elevate your messaging and bring your business to life for your audience like never before. You’ll leave with a roadmap that you can start using immediately to relieve the stress of trying to figure out if your messaging is on target.

Presenter Brooke Anderson, Chief Convergence Officer with Converge Local, uses her marketing and communication skills to help businesses grow and thrive. With a degree in Communications and Public Relations from James Madison University, she’s worked with entrepreneurs, businesses, nonprofits, and companies like Coca-Cola to perfect their marketing campaigns, communicate effectively, and target the right audience in the right way.

Register for this and any Business Smarts session here.

Business Smarts Breakfast sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics. 

The series is sponsored by your Shenandoah Valley Small Business Development Center, the Harrisonburg-Rockingham Chamber of Commerce, and Shenandoah Valley Chapter of SCORE.  Coffee provided by Broad Porch Coffee.

Parking for Business Smarts:  You may park in the Ice House lot on Bruce Street without a JMU permit during Business Smarts sessions from 7:30-9:45am.

Oct
11
Fri
Business Smarts – Business Contracts and Collecting Business Debts @ HR Chamber
Oct 11 @ 8:00 am – 9:30 am

In this session, we will learn about contract fundamentals and examples of contact language that should be included in all Virginia business contracts. We will discuss different types of contracts: client, vendor, purchase, and employment contracts, as well as other contracts attendees may be interested in. We will discuss how to collect debts owed the business and the rights creditors have in Virginia. And we'll leave time for your “hypothetical” questions.

Presenter Quinton Callahan, Attorney, has been practicing law in Harrisonburg with Clark & Bradshaw P.C. since 2014. His practice is devoted entirely to the representation of businesses, almost all of which are local to the Shenandoah Valley. He writes, reviews, negotiates, mediates, and litigates contracts on a daily basis. He also handles creditors' rights cases and represent all types of businesses, including construction companies, restaurants, retailers, hotels, banks, real estate companies, developers, property management companies, non-profit organizations, and many more.

 

Register for this and any Business Smarts session here.

Business Smarts Breakfast sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics. 

The series is sponsored by your Shenandoah Valley Small Business Development Center, the Harrisonburg-Rockingham Chamber of Commerce, and Shenandoah Valley Chapter of SCORE.  Coffee provided by Broad Porch Coffee.

Parking for Business Smarts:  You may park in the Ice House lot on Bruce Street without a JMU permit during Business Smarts sessions from 7:30-9:45am.

Nov
8
Fri
Business Smarts – Make Your Advertising Work Harder: 5 Keys to Drive Profit @ JMU Ice House
Nov 8 @ 8:00 am – 9:30 am

 

 

Presenter Sacha Purciful is the VP and General Manager of WHSV-TV3.  WHSV is a 65 year-old television station, which maintains relevancy through local content generation and staying on the cutting edge of technology. They offer many of the most current digital solutions available, paired with tried-and-true performance drivers, such as traditional television.  Their sales staff has been trained in the digital space and has access to Google-certified staffers to answer even the most advanced questions.

Register for this and any Business Smarts session here.

Business Smarts Breakfast sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics. 

The series is sponsored by your Shenandoah Valley Small Business Development Center, the Harrisonburg-Rockingham Chamber of Commerce, and Shenandoah Valley Chapter of SCORE.  Coffee provided by Broad Porch Coffee.

Parking for Business Smarts:  You may park in the Ice House lot on Bruce Street without a JMU permit during Business Smarts sessions from 7:30-9:45am.

Dec
13
Fri
Business Smarts – Leadership: Motivation and Inspiration @ JMU Ice House
Dec 13 @ 8:00 am – 9:30 am

What is the difference between motivation and inspiration in leadership?

Which would you prefer? How can learning the difference between motivation and inspiration help you be a better leader?

In this session, we will learn the differences and how to have a more powerful impact on others.

Presenter Lynnette Embree began life coaching in 1997 and acquired certification from Success Unlimited Network in 2002 as a Life Coach. She also has several assessment certifications such as DISC, Motivators, EIQ-2, and Performance Gap Indicator. In July 2018, she returned to a life coaching school for additional certification and to become a member of the International Coach Federation (ICF).

Register for this and any Business Smarts session here.

Business Smarts Breakfast sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics. 

The series is sponsored by your Shenandoah Valley Small Business Development Center, the Harrisonburg-Rockingham Chamber of Commerce, and Shenandoah Valley Chapter of SCORE.  Coffee provided by Broad Porch Coffee.

Parking for Business Smarts:  You may park in the Ice House lot on Bruce Street without a JMU permit during Business Smarts sessions from 7:30-9:45am.