Calendar

Register Here

Mar
2
Mon
ICAP Lean Startup Course @ JMU Ice House
Mar 2 – Mar 23 all-day

ICAP Lean Startup Introductory Course

Based on the National Science Foundation’s I-Corps™ program for Lean Startups, ICAP (Innovation Commercialization Assistance Program) helps inventors and entrepreneurs take the right first steps in bringing new technologies and innovations to market.

ICAP includes FREE introductory training programs and counseling services offered by ICAP instructors and local SBDC counselors. ICAP helps startups identify potential customers and develop successful business models based on that knowledge. It is an ideal program for early-stage companies trying to prepare for eventual venture investment.

APPLY BY CLICKING HERE

Important Dates

February 17, 2020 – Applications are due by midnight; see the link below.

February 19, 2020 – Acceptance notifications and communication with next steps and instructions, including how to prepare for the first session.

TBD – 6:00pm - 8:00pm – Introductory Conference Call

March 2, 2020 – 9:00am - 5:00pm – Initial Team Presentations

March 16, 2020 – Each team participates in a pre-scheduled telephone review of the team’s Customer Discovery Progress over the first weeks

March 23, 2020 – 9:00am - 2:00pm – Final Team Presentations

During this 3-week program, there is extensive work done outside the classroom. In addition to the class meetings and webinar, participants should expect to spend another 10-15 hours per week on customer discovery and course assignments. At the conclusion of the program, you will remain connected with your ICAP trainers and SBDC Business Advisors to continue your progress on the Five Steps to Startup Success over the following 12 months.

The introductory program is designed to generate a maximum impact over a relatively short duration and should be considered a required first step for anyone interested in commercializing a technology or product, whether through a startup or licensing arrangement. Some graduates of this cohort may be eligible to apply to NSF’s full National Seven-week I-Corps Program, which includes non-dilutive grants for customer discovery and prototype development. Additionally, this program can help teams develop better submissions for SBIR and CRCF grants from Virginia’s Center for Innovative Technologies.

Your ICAP Instructor

Bob Smith is currently the Director of the Innovation Commercialization Assistance Program (ICAP), a program funded by the Commonwealth of Virginia and administered by George Mason University and the Virginia Small Business Development Center Network (VSBDC). Here he helps researchers, inventors, and technology startups develop their technology commercialization and technology business startup efforts. He’s also an instructor with the NSF’s DC I-Corp Node.

Bob has 30+ years’ experience in innovation and entrepreneurship. He is the Chairman of CollegeFactual.com, a leading college rankings website. He’s held senior management positions at Congressional Quarterly and America Online in sales, marketing, and new product development and was the founder and CEO of the first nation-wide online city guide, Digital City. As an executive, angel investor, and advisor he has helped companies in e-commerce, e-government, identity management, content publishing, geospatial analytics, data science, and local media go from launch through to favorable exits.

Bob received a BA from USC and his MBA from GWU. He is a veteran of the US Navy.

 

Apply Here

 

For more information email: icap@virginiasbdc.org

To visit the ICAP FAQ page: VirginiaSBDC.org/Programs/ICAP/ICAP-FAQ/

For ICAP Resources: VirginiaSBDC.org/Programs/ICAP/ICAP-Resources/

 

Apply Here

 

This Cohort is hosted by the  Shenandoah Valley Small Business Development Center and the Shenandoah Valley Technology Council.

 

 

     

Mar
13
Fri
Business Smarts – Finding Strength as a Small Business Owner @ JMU Ice House
Mar 13 @ 8:00 am – 9:30 am

One of your greatest advantages as a small business owner is the ability to face daily challenges that could take a large corporation much longer to overcome. That being said, large corporations have greater access to resources to deal with those challenges. Therefore as a small business owner, you must learn to work smarter, not harder. Learn how using your strengths can make you more efficient and ready to face those challenges, with the added bonus of improving your sense of well-being.

At the end of this session, attendees will:

  • Be able to identify key benefits of using strengths in the workplace.
  • Understand the strengths-based philosophy and how it links to performance and well-being.
  • Explore five clues to talent in your own life and how they can be built into strengths.
  • Be able to identify assessments you can use to discover their strengths.

Presenter Jason Boron has designed and conducted strengths-based leadership coaching focused on helping teams and individuals leverage their talents since 2007. He has presented on a variety of topics in both the higher education and non-profit sectors, including leadership development, effective communication, conflict resolution, collaboration, performance enhancement, and coaching. As a Gallup Certified Strengths Coach, he is committed to providing experiential learning opportunities to individuals and teams aimed at improving performance. Before founding Leading Strong, LLC in 2017, Jason served in higher education for over 15 years.

 

Register for this Business Smarts session here.

Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.

Parking for Business Smarts: See your options here.  Permits are required for the JMU Ice House Lot, but we list other options as well.

The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce. 

Apr
8
Wed
Growth Opportunities with State and Federal Contracting @ JMU Ice House
Apr 8 @ 9:00 am – 12:00 pm
Growth Opportunities with State and Federal Contracting @ JMU Ice House

The Shenandoah Valley Small Business Development Center, the Virginia Department of Small Business and Supplier Diversity and the Virginia Procurement Technical Assistance Center present a high level overview of the free and valuable services provided to small businesses to contract with local, state and federal government.  Trades and Tech companies are encouraged to attend!

This half-day workshop is for small business owners who want to better understand their customer and develop a marketing strategy, find the right funding for expansion, and do business directly with the Government thru SWaM and eVA.

AGENDA

9:00  Sign-In. Welcome and Introductions.

9:15  What PTAC Does: Very not Scary. Statewide PTAC Director Lisa Wood brings us Federal Government Procurement 101

10:00 Virginia's Marketplace. Courtney Mustin of the Small Business and Supplier Diversity explains SWaM Certification and eVA.

10:45  Break

11:00  Find the Right Funding with Linda Gilbert of the Virginia Small Business Financing Authority

11:45  Q&A

No fee for the workshop, however advance registration is required. If you have any questions, contact Allison Dugan at duganaj@jmu.edu or call the Valley SBDC at 540-568-3227

There is no fee for the session, but we do need you to complete a Request for Counseling form (if you are not yet a client of the SV SBDC).  Questions?  Please call the Shenandoah Valley SBDC  at (540) 568-3227.

Apr
10
Fri
Business Smarts – Email Marketing: The Secret Weapon You Need to be Using @ JMU Ice House
Apr 10 @ 8:00 am – 9:30 am

We send them, receive them, and communicate with them every day, but are you using email to its full potential as a marketing tool?

Email marketing is a powerhouse that can accelerate customer acquisition and retention. Learn exactly what you need to know in order to use email marketing to your advantage, how to simplify the process, and the trade secrets that your competitors wish they knew.

 

Presenter ​​Brooke Anderson, Chief Convergence Officer with Converge Local, uses her marketing and communication skills to help businesses grow and thrive. With a degree in Communications and Public Relations from James Madison University, she’s worked with entrepreneurs, businesses, nonprofits, and companies like Coca-Cola to perfect their marketing campaigns, communicate effectively, and target the right audience in the right way.

 

Register for this Business Smarts session here.

Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.

Parking for Business Smarts: See your options here.  Permits are required for the JMU Ice House Lot, but we list other options as well.

The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce. 

May
8
Fri
Business Smarts – Evaluations & What You Need to Know @ JMU Ice House
May 8 @ 8:00 am – 9:30 am

Watch for details to come!

 

 

 

 

Register for this Business Smarts session here.

Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.

Parking for Business Smarts: See your options here.  Permits are required for the JMU Ice House Lot, but we list other options as well.

The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce. 

Jun
12
Fri
Business Smarts – What You Don’t Know About Google @ JMU Ice House
Jun 12 @ 8:00 am – 9:30 am

We all know how to Google, but that doesn’t make us expert researchers.

Daniel M. Russell, the senior research scientist for search quality at Google, attempts to elevate our search game in his recent book, The Joy of Search: A Google Insider’s Guide to Going Beyond the Basics.

This workshop will distill Russell’s tips with an emphasis on those most useful for business research. Attendees will learn how to use advanced Google search commands, take advantage of a few specialty Google tools, and develop strategies for triangulating information and avoiding confirmation bias in their search.

Presenter ​​Elizabeth Price has been the Business Librarian at James Madison University since 2016. She serves as the liaison to the departments of Accounting, Computer Information Systems, Economics, Finance & Business Law, Hospitality Management, Management, Marketing, and Sports Recreation Management. She has an MS in Library & Information Science from the University of Kentucky and a BS from Ohio University. She has been teaching research skills in higher education since 2010, including a seminar course titled “Is Google Evil?” that explored our daily interactions with all things Google.

 

Register for this Business Smarts session here.

Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.

Parking for Business Smarts: See your options here.  Permits are required for the JMU Ice House Lot, but we list other options as well.

The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce. 

Jul
10
Fri
Business Smarts – Managing Workforce Diversity in Domestic and International Workspaces @ JMU Ice House
Jul 10 @ 8:00 am – 9:30 am

 

There is power in building teams and organizations comprised of a diverse workforce. Our businesses are competing for an array of customers and leading teams that may be international, transnational, multigenerational, and multicultural.

This workshop will explore how to support, build, and lead within an environment that brings talented people together to drive the goals of your business or organization.

 

Presenter ​​Rollin G. Johnson Jr. brings over 15 years of experience in strategic planning, community relations, and program management. His career and work have focused on deepening the impact of people, program operations, and universities within their communities. Rollin holds a M.B.A. from The Scott L. Carmona College of Business at Saginaw Valley State University. He is also a Returned Peace Corps Volunteer who focused on microfinance banking, small/ medium business development, operations management, and strategy in Nepal and Burkina Faso

 

Register for this Business Smarts session here.

Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.

Parking for Business Smarts: See your options here.  Permits are required for the JMU Ice House Lot, but we list other options as well.

The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce. 

Aug
14
Fri
Business Smarts – Yes, You Can Say That: Difficult Conversations, Challenging Topics, and Providing Feedback @ JMU Ice House
Aug 14 @ 8:00 am – 9:30 am

 

Attendees will learn about best practices for coaching and counseling their employees. Strategies for having difficult conversations with employees will be shared.

 

 

Presenter ​​ Jenny Toth holds a Masters of Science in Education in Adult Education and Human Resource Development from James Madison University. She has twenty years of progressive experience in Human Resources at public and private institutions. Jenny’s areas of expertise include employee relations, employee development, training facilitation, mediation and investigations.

 

Register for this Business Smarts session here.

Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.

Parking for Business Smarts: See your options here.  Permits are required for the JMU Ice House Lot, but we list other options as well.

The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce. 

Sep
11
Fri
Business Smarts – Take Flight with Customer Service @ JMU Ice House
Sep 11 @ 8:00 am – 9:30 am

 

Details to Come!

 

 

 

Register for this Business Smarts session here.

Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.

Parking for Business Smarts: See your options here.  Permits are required for the JMU Ice House Lot, but we list other options as well.

The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce. 

Oct
9
Fri
Business Smarts – Small Business Planning Strategies for Year-End 2020 @ JMU Ice House
Oct 9 @ 8:00 am – 9:30 am

 

In this program, attendees will learn about:

1. Business Structure: changes stemming from the Tax Cuts and Jobs Act has had an impact on which business structures are more beneficial.

2. 2020 Year-End Tax Planning Ideas: investing in equipment, land preservation credits, "NAP" qualified organizations, and VA educational scholarships

3. What Most Business Owners Overlook Regarding Taxes: Effective tax planning (be proactive and meet with your accountant in October or November to review your current year tax situation, even if you are having a bad year!), projecting income, employee benefits, and business tax credits

4. Impact of New Tax Laws

Presenters​​ David Black graduated with a BA in Accounting from Mary Baldwin College in 2000, and in 2003 graduated with a MBA from James Madison University. David is a member of the Virginia Society of Certified Public Accountants (VSCPA) and American Society of Certified Public Accountants (AICPA). With more than 15 years of public accounting and private industry experience, David serves a variety of small businesses in Harrisonburg and the surrounding counties. Carrie Klosek recently joined the staff at Young, Nicholas, Branner & Phillips, LLP. Prior to coming with YNBP, Carrie worked for several years in public accounting in Maryland where she specialized in small business and construction accounting.

 

Register for this Business Smarts session here.

Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.

Parking for Business Smarts: See your options here.  Permits are required for the JMU Ice House Lot, but we list other options as well.

The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce. 

Nov
13
Fri
Business Smarts – Strategic Branding: Harnessing Brand, Strategy, and Culture to Attract Customers, Employees, and Supporters @ JMU Ice House
Nov 13 @ 8:00 am – 9:30 am

 

Understanding the core purpose of your organization - beyond just making money - helps you define your distinctiveness and capitalize on the unique difference you make to your customers, employees, and supporters.

 

 

At this session, you will learn

  1. how to identify your core distinctions,
  2. how to use your core distinctions to better connect with your intended audience, and
  3. how to craft your brand, your culture, and your strategy to capitalize on those core distinctions.

 

Presenter​​ Robert McFarland is the author of the international best sellers, Dear Boss: What Your Employees Wish You Knew and Dear Employee: What Your Boss Wishes You Knew. He has extensive experience in leading organizations through strategic planning, speaking to large and small audiences, training organizations through lecture and experiential methods, and coaching leaders through change. Over the years, he has been a plenary or workshop presenter at many national conferences. Robert is also a regular contributor to the Daily News-Record.

 

Register for this Business Smarts session here.

Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.

Parking for Business Smarts: See your options here.  Permits are required for the JMU Ice House Lot, but we list other options as well.

The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce. 

Dec
11
Fri
Business Smarts – How to Create A Marketing Message That Connects and Sells @ JMU Ice House
Dec 11 @ 8:00 am – 9:30 am

 

You’ve got a great product or service, one that could make a huge difference to your target market. The problem is your market isn’t listening.

How do you create the marketing message that gets your audience to sit up, take notice, ask questions, and buy?

In this workshop, learn the foundation for creating a marketing message that connects and sells. Then work through the basic template for structuring that message. By the end of class, you will have the foundation and basic skills you need to create multiple marketing messages that connect and sell.

 

Presenter​​ Susan Vincent owned a small day spa in Staunton, VA called Body & Soul Day Spa, from 2000-2010. She grew the business by 35% at the height of the US recession. She sold the business in 2010 and embarked on learning more to help small businesses thrive and grow. Susan now handles copy writing and consulting for many small businesses both locally and across the US.

 

Register for this Business Smarts session here.

Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.

Parking for Business Smarts: See your options here.  Permits are required for the JMU Ice House Lot, but we list other options as well.

The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce.