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Understanding the core purpose of your organization - beyond just making money - helps you define your distinctiveness and capitalize on the unique difference you make to your customers, employees, and supporters.
At this session, you will learn
- how to identify your core distinctions,
- how to use your core distinctions to better connect with your intended audience, and
- how to craft your brand, your culture, and your strategy to capitalize on those core distinctions.
Presenter Robert McFarland is the author of the international best sellers, Dear Boss: What Your Employees Wish You Knew and Dear Employee: What Your Boss Wishes You Knew. He has extensive experience in leading organizations through strategic planning, speaking to large and small audiences, training organizations through lecture and experiential methods, and coaching leaders through change. Over the years, he has been a plenary or workshop presenter at many national conferences. Robert is also a regular contributor to the Daily News-Record.
Register for this Business Smarts session here.
Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.
Parking for Business Smarts: See your options here. Permits are required for the JMU Ice House Lot, but we list other options as well.
The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce.
You’ve got a great product or service, one that could make a huge difference to your target market. The problem is your market isn’t listening.
How do you create the marketing message that gets your audience to sit up, take notice, ask questions, and buy?
In this workshop, learn the foundation for creating a marketing message that connects and sells. Then work through the basic template for structuring that message. By the end of class, you will have the foundation and basic skills you need to create multiple marketing messages that connect and sell.
Presenter Susan Vincent owned a small day spa in Staunton, VA called Body & Soul Day Spa, from 2000-2010. She grew the business by 35% at the height of the US recession. She sold the business in 2010 and embarked on learning more to help small businesses thrive and grow. Susan now handles copy writing and consulting for many small businesses both locally and across the US.
Register for this Business Smarts session here.
Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.
Parking for Business Smarts: See your options here. Permits are required for the JMU Ice House Lot, but we list other options as well.
The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce.