Trademark Basics

When:
October 15, 2013 @ 6:00 pm – 8:00 pm
2013-10-15T18:00:00+00:00
2013-10-15T20:00:00+00:00
Where:
Augusta County Government Center
Verona
VA
USA
Cost:
$25
Contact:
Shenandoah Valley SBDC
(540) 568-3227

Learn Trademark Basics:

  • How trademarks, copyrights, patents, domain names, and business name registrations differ
  • Why it's important for any new business to select a trademark that will be both federally registrable and legally protectable, highlighting factors critical when choosing a mark
  • The importance of doing a complete search and whether an attorney should be used
  • What may happen if another trademark owner believes it has stronger rights in a mark and issues a "cease-and-desist" letter
  • What the USPTO does in the federal registration process and how to avoid scams perpetrated by companies which request fees for services not required by the USPTO

Presented by: Craig Morris, Managing Attorney for Trademark Outreach - US Patent and Trademark Office