Trademark Basics

Learn Trademark Basics:

• How trademarks, copyrights, patents, domain names, and business name registrations differ
• Why it's important for any new business to select a trademark that will be both federally registrable and legally protectable, highlighting factors critical when choosing a mark
• The importance of doing a complete search and whether an attorney should be used
• What may happen if another trademark owner believes it has stronger rights in a mark and issues a "cease-and-desist" letter
• What the USPTO does in the federal registration process and how to avoid scams perpetrated by companies which request fees for services not required by the USPTO

Presented by: Craig Morris, Managing Attorney for Trademark Outreach - US Patent and Trademark Office