SEO & Social Selling

The following will be covered during this live webinar:

  • Power of SEO and social media for attracting customers, including local SEO to precisely target your market.
  • Website optimization for lead generation. How personas, message maps, and content calendars help to make your website and social media footprint more attractive when integrated.
  • Social selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins.
  • What your digital channel strategy needs, to be effective in terms of content, technology and investment.
  • How to effectively use paid media and advertising. Cost savings of optimizing your website and SEO to maximize paid media spend and ROI.Speaker: Hussain Shah, Subject Matter Expert – Digital Marketing, Mason SBDC & Timm Johnson – Director, Mason SBDC

    Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce

    Cancellation Policy: Contact the Center regarding cancellation 24 business hours prior to the event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.

    Special Instructions: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration.

SEO & Social Selling *Webinar (Live)* – PW

The following will be covered during this live webinar:

  • Power of SEO and social media for attracting customers, including local SEO to precisely target your market.
  • Website optimization for lead generation. How personas, message maps, and content calendars help to make your website and social media footprint more attractive when integrated.
  • Social selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins.
  • What your digital channel strategy needs, to be effective in terms of content, technology and investment.
  • How to effectively use paid media and advertising. Cost savings of optimizing your website and SEO to maximize paid media spend and ROI.

Register

First Thursdays with the SBA: SDVOSB/VOSB

Grab your lunch and join us the first Thursday of each month to learn more about SBA programs and network with other small business owners.

Topic: Service Disable Veteran Owned Small Business (SDVOSB)

The federal government aims to award at least 3% of all federal contracting dollars to Service-Disabled Veteran-Owned Small Businesses (SDVOSB) each year. Joining the SDVOSB program makes your business eligible to compete for the program’s set-aside contracts. You can still compete for contract awards under other socio-economic programs you qualify for.

Key Takeaways:

  • What is a SDVOSB?
  • Who is eligible for the program?
  • What to expect with the recent changes to the program?

Speaker(s): Joey Pocan, Economic Development Specialist Mr. Pocan assists in the design and implementation of economic development strategies and programs related to Start-ups, business attraction, business expansion, and retention. He conducts research, presents training, project management, data collection and analysis, visits with local businesses and agencies to facilitate business opportunities.

Once registered, an automated email with the Zoom link will be sent to you. If you need further assistance or have a question, please contact us at (540) 654-1383

First Thursdays with the SBA: SDVOSB/VOSB

Grab your lunch and join us the first Thursday of each month to learn more about SBA programs and network with other small business owners.

Topic: Service Disable Veteran Owned Small Business (SDVOSB)

The federal government aims to award at least 3% of all federal contracting dollars to Service-Disabled Veteran-Owned Small Businesses (SDVOSB) each year. Joining the SDVOSB program makes your business eligible to compete for the program’s set-aside contracts. You can still compete for contract awards under other socio-economic programs you qualify for.

Key Takeaways:

  • What is a SDVOSB?
  • Who is eligible for the program?
  • What to expect with the recent changes to the program?

 

Storytelling Marketing – Using Your Story to Create Marketing Content for Your Business

Do you want to learn how to use your story to create engaging content for your business? As a business owner or entrepreneur, your first marketing asset should be your story. Whether it’s in the form of a bio, personal narrative, website copy or blog, your story will set you apart from your competition and establish to your audience why they should do business with you.

During this webinar, national bestselling author Joylynn M. Ross, founder and CEO of Path To Publishing, and Brandy M. Miller, Path To Publishing Copywriting and Storytelling Expert, will teach you how to use your story to create story-driven content that will bring awareness to your business.

You’ll also learn how to repurpose your story to create other marketing material, such as:

  • Blogs
  • Articles
  • Website Copy
  • Newsletters
  • Social Media Content
  • Books

Live attendees will receive free business resources and a link to this webinar recording.

Year-End Tax Planning for Your Business for 2023

With the final quarter of the year still ahead, learn what year-end tax planning you can do to favorably impact your bottom line and your tax bill for 2023 and how to better position yourself moving into 2024.

Whether you work with a CPA or go it alone, learn which tax breaks apply to you and how to nail them down now before time runs out.

In this webinar, you will learn:

  • What’s new for your 2023 return
  • Year-end actions to reduce your 2023 tax bill
  • Best business practices to avoid problems with the IRS
  • Necessary actions to get ready for 2024

Live attendees will receive free business resources and a link to this webinar recording.

Get Retail Ready for the Holiday Season

Holiday sales can account for 25% or more of the annual revenue for your retail business!

Because this time of year is so critical for your business it’s even more important to think ahead and be ready to maximize the opportunity all those end of year holidays offer.

To help you have a solid plan for this year, the Loudoun SBDC is offering an online Get Retail Ready Holiday Prep Class – hosted by the Virginia SBDC.

In this interactive event we review important best practices so you don’t miss important opportunities this holiday season. You’ll create your own check list of must do actions & refocus on critical customer trends. We’ll share ideas from other retail business owners about ways you can make your holidays a little brighter… and more profitable!

After this interactive session you will be able to:

  • Create a Simple 4-Part Holiday Action Plan to Get Your Business Ready
  • Refine Your Focus on Best, Most Profitable Customers
  • Identify Promotional Opportunities for More Traffic and Sales
  • Generate a Road Map for Activities to Drive Smarter Business

Through information & exercises, you will gain insights into the best way to prepare your retail business to make the most of the 2023 Holiday Season.

Speaker: Loudoun SBDC Manager, Eric Byrd, will lead the discussion and exercises to assist you to make sure you’re ready to make the most of the holiday rush.

Is Your Business Holiday Ready?

Before we know it, the holidays will be here! Have you already begun your black Friday & Small Business Saturday prep work? If not, join us as we discuss key topics related to holiday shopping.

Topics:

  • Advertisement & Marketing
  • How to analyze your sales trends to prepare your inventory
  • Email & social media campaigns
  • Planning your holiday promotions
  • Website traffic

Speaker(s): Charese Chambers

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Global Women in Entrepreneurship 2023

In celebration of Global Women in Entrepreneurship Week, the Gilliam Center for Entrepreneurship will be organizing a showcase to highlight local female entrepreneurs from throughout the Shenandoah Valley. Enjoy light refreshments while browsing their products and learning about their unique entrepreneurial journeys.

In partnership with Women for Madison, Shenandoah Community Capital Fund, Shenandoah Valley Small Business Development Center, and the Harrisonburg-Rockingham Chamber of Commerce, we aim to bring the JMU community and local community together to support female-led companies and learn from their stories.

Click here to see what women-owned business’s will be in attendance at this year’s Women in Entrepreneurship Week showcase.

Unmasking the Threat: How Hackers Exploit AI to Target Small Business Owners

Overview of this Live, webinar (Unmasking the Threat: How Hackers Exploit AI to Target Small Business Owners)

Attention all small business owners!

Navigating the blurred lines between reality and deception is increasingly difficult given recent advances in Artificial Intelligence (AI). Join us for an engaging live webinar where we delve into the intricate world of cyber threats. Witness firsthand sophisticated AI tactics used by malicious actors to exploit small business owners. In this session, you will:

  • Gain a Deeper Understanding: Explore real-life instances showcasing the fusion of AI and cybercrime.
  • Arm Yourself with Knowledge: Discover emerging dangers that could impact your business.
  • Strengthen Your Defenses: Learn effective strategies to safeguard your company against AI-fueled scams.

Who should attend: Small business owners who want to avoid being scammed by attacks targeting their company.

Speakers:

  • Dr. Teresa Piliouras, CEO and Founder, Technical Consulting & Research, Inc., is an IT consultant, educator, inventor, and author. She holds a BS from the University of Illinois, an MBA from Iona College, a PhD from NYU Tandon School of Engineering.
  • Pui Lam (Raymond) Yu, Executive Vice President Engineering at Technical Consulting & Research, Inc., has over 20 years of industry experience in Cybersecurity, Software Engineering, and Systems Engineering. He received his BEEE and MSEE from Stevens Institute of Technology and Rensselaer Polytechnic Institute, respectively, and his MSCS from New York University Tandon School of Engineering.
  • Curtis Rowe II, Cybersecurity Analyst, Technical Consulting and Research, Inc., holds a BS in Cognitive Science from the University of California, San Diego.

Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce

Cancellation Policy: Kindly send an email to help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.

Special Instructions: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will emailed after registration.