Marketing to the Federal Government
Would you like to add to your business’ portfolio and bottom line through a federal government contract?
Are you struggling to make inroads?
Join us and learn marketing strategies and tips to increase your chances of success.
The Federal Government buys over $600 billion per year on goods and services, 23% of that spend is allocated for small business. This is a huge opportunity for small firms to grow their business and become part of the challenging world of Government Contracting. Before entering into this arena you must first know how to market yourself to government. This presentation will help you prepare your firm to get noticed by government and prime buyers by developing a proper marketing plan and strategy.
In this session you will learn:
- Steps to take to be where you can be found by buyers
- Preparing a winning capability statement
- Organize your website, business cards and marketing materials
- Prepare a marketing plan to attract buyers
Join Lisa Wood, Director of the Virginia Procurement Technical Assistance Center (PTAC), for this informative presentation – a “must” for those who are considering the Federal Government contracting market and want to learn how to prepare for/navigate this huge potential market. The class offers tips and tricks on how to win Federal business.
HYBRID event: In-Person at 300 Preston Ave, 2nd floor, Charlottesville (free parking on-site) or online via Zoom
2023 Government Contracting Series is presented jointly by Central Virginia SBDC and Capital Region SBDC