LinkedIn for Business (Webinar)

January 28, 2016 @ 12:15 pm – 1:15 pm
Virginia SBDC

Social networking services like Facebook, Twitter, and Instagram get most of the media attention. They are large networks with millions of users (billions in the case of Facebook).

But, did you know that there are more LinkedIn users in the United States than Twitter users? LinkedIn can help your small business for branding, sales, marketing, advertising, and more.

In this Web-based presentation, we will cover:

  1.  an overview of the LinkedIn platform (profile, company profile and business services);
  2.  the benefits and features for branding and marketing on LinkedIn; and,
  3.  a few practical strategies for using LinkedIn for branding, PR/Social Media marketing, sales, website traffic lead generation, and more.


As most businesses are using Social Media to connect with potential, present, and past buyers, and we know that one-third of U.S. workers are on LinkedIn, this is an important untapped platform for getting in front of customers.

This Webinar is part of the Beyond Google: Marketing and Managing on the Web series from your Virginia SBDC. It will be presented by Ray Sidney-Smith, Web & Mobile Strategist, author of SoLoMo Success: Social Media, Local and Web Small Business Marketing Strategy Explained, and President of W3 Consulting, a Web, Social & Mobile strategy, development and training firm helping business owners learn why and how to use Web, mobile and digital technologies for greater marketing and management impact.

Ray will be available live to answer your questions about marketing your business on the Web's largest business-focused social platform.

Who should attend?

  • Small business owners, entrepreneurs, micropreneurs, solopreneurs
  • Office/sales/customer service managers, marketing directors, executives, and professionals
  • Administrative/executive assistants and sales/account representatives
  • Nonprofit executive directors and board members


Click here to register for this Webinar

Click here to watch previous Webinars in the series.

Note: It's always best to have all other applications closed on your computer, laptop, or mobile device from which you're watching the Webinar. You should have a broadband (cable, FiOS or DSL) connection to the Internet. Log on several minutes early to make sure you are up and running properly for the Webinar.