Leveraging Neuroscience for Entrepreneurial Decision Making

Entrepreneurship presents unique challenges to the decision making processes of the brain. A successful entrepreneur must be able to embrace challenges, learn from mistakes, view setbacks as opportunities and otherwise reframe difficult situations to maintain hopefulness and enthusiasm. In this conversation, we’ll explore the concept of a growth mindset from a neuroscientific perspective, drawing from research to create new strategies to build resilience and to make the most out of the thousands of decisions we make daily.

Dr. Catherine Franssen is the “Pumpkin Spice Neuroscientist” whose broad scientific training, innovative thinking, humor, and passion for informal education has led to hundreds of opportunities to share the science behind everyday life through blogs, social media, books, magazines, popular news outlets, and top academic journals. Experienced at delivering research-driven productivity and wellness workshops to major corporations based on 20 years of stress-related research. Passionate about communicating lessons from neuroscience to improve business strategies, career development, and personal wellbeing, Dr. Franssen has recently founded Franssen Strategies, LLC.