Join us as we discuss and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions. We will discuss using Google Analytics to help you collect and interpret real-time information, review some of the reports and terms used so you can learn more about your target audience and how to achieve your business goals.
During this session we will:
- Identifying business goals (and how you plan to use your online presence to achieve them)
- Incorporating data into your plan
- A focus on introducing Google Analytics and how to use this tool to make better business decision
About Presenter Randi F. Penfil
Randi is a speaker for the Grow with Google partner program. She has more than 20 years of experience helping small businesses and nonprofits improve their digital marketing.
As a professional speaker and trainer, Randi has educated thousands of small businesses and entrepreneurs. Before becoming a Google-supported trainer, Randi educated and trained SMBs for Constant Contact as the Mid-Atlantic Regional Development Director. She brings enthusiasm and experience to every workshop and conversation about digital marketing. Her passion is helping small businesses take control of their digital footprint.
This series is hosted by Shenandoah Valley SBDC, Shenandoah Valley Technology Council, Blue Ridge Community College, Virginia State SBDC, Lord Fairfax SBDC, Central Virginia SBDC, and SCCF.