Elements of a Foreign Market Entry Strategy

July 24, 2014 @ 9:00 am – 1:00 pm
Hamptom Roads Peninsula Workforce Development Center
600 Butler Farm Road
Hampton, VA 23666
Farley John

Many companies get into international business almost by accident. If you happened to avoid the traps for the unwary in doing international business, perhaps you found these first successes were easy and unanticipated. But serendipity can’t be scaled.
For success to be scalable and sustainable there can be no substitute for the ability to forecast prospects, sales, expenses and time.

Who Should Attend:

This open forum is designed to provide practical tips for penetrating new foreign markets and replicating sales. The focus is on second stage companies particularly those who have a service or product with an economic development component to it such as emergency preparedness, a wide range of IT, security and defense poised to branch out into the international market.

Items to be covered include:

  • Creating a go-to-market methodology that allows for replicable sales.
  • Forecasting as an executive function and measuring performance against objectives.
  • Building a fee schedule for services to front load payments.
  • Key terms to include in a proposal to protect yourself
  • Donor Funding
  • International Donor Universe
  • and much more!

About our speakers:

Scott Blacklin is Principal of Blacklin Associates, and was formerly VP for Emerging Markets for Cisco Systems.
Aaron Miller International Trade Manager with the Virginia Small Business Development Center.

Lunch will be provided!

Pre -Registration is required!

All registrations must be received at least two business days before the event. All workshops must meet minimum attendance requirements.