Federal Contracting: Marketing to the Government

When:
June 12, 2024 @ 1:00 pm – 2:30 pm
2024-06-12T13:00:00-04:00
2024-06-12T14:30:00-04:00
Where:
online
Cost:
Free
Contact:
(703) 277-7750

The following webinar is being facilitated by the Virginia APEX Accelerator at the Mason Enterprise Center (MEC)

The Federal Government buys over $600 billion per year on goods and services, 23% of that spend is allocated for small business. This is a huge opportunity for small firms to grow their business and become part of the challenging world of Government Contracting. Before entering into this arena you must first know how to market yourself to government. This presentation will help you prepare your firm to get noticed by government and prime buyers by developing a proper marketing plan and strategy.

In this session you will learn:

  • Steps to take to be where you can be found by buyers
  • Preparing a winning capability statement
  • Organize your website, business cards and marketing materials
  • Prepare a marketing plan to attract buyers

Instructor: Lisa Wood is the current statewide director of Virginia APEX Accelerator. She previously was the Statewide Director of the Procurement Technical Assistance Centers (PTAC) for the Connecticut PTAC and prior to that was Statewide Director with the Ohio Department of Development after serving as PTAC Director for the Northwest Commission of Pennsylvania. Before joining the PTAC (now APEX Accelerator) community, Lisa was a Contracting Officer for Bechtel Plant Machinery, Inc. in the Greater Pittsburgh Area.