As a small business owner, you recognize that YOU are a large part of the BRAND that is your business. People know you first, then they know you as a service or product provider in your local community.
Whether you are a separate brand, merged brand, startup business, or longtime community business, you need to consider the important factors surrounding your digital identity and branding.
That's the aim of this session - your Web Presence - the critical elements to establishing a strong business identity on the Web and through all digital media.
What we will discuss in this webinar:
Defining a digital identity or brand for your small business,
Outlining the critical elements of a good brand on the Web, Mobile, and Social Media, and
Showing good examples of strong brand efforts by small businesses in local communities.
We will be available live to answer questions you have about marketing your business on the Web's largest business-focused social platform!
This Webinar is part of SBDC Day (March 22, 2017), and presented on behalf of the Virginia SBDC Network by Ray Sidney-Smith, Web & Mobile Strategist, author of SoLoMo Success: Social Media, Local and Web Small Business Marketing Strategy Explained, and President of W3 Consulting and Managing Director of W3C Web Services, an affordable Web/WordPress hosting, domain name registration, SSL certificate, and email hosting service focused on helping small businesses market and manage on the Web.
Who should attend?
Small business owners, entrepreneurs, micropreneurs, solopreneurs
Office/sales/customer service managers, marketing directors, executives and professionals
Administrative/executive assistants and sales/account representatives
Nonprofit executive directors and board members
It's always best to have all other applications closed on your computer, laptop or mobile device from which you're watching the Webinar. You should have a broadband (cable, FiOS or DSL) connection to the Internet. Log on several minutes early to make sure you are up and running properly for the Webinar.