Can you think about strategic planning in the midst of uncertainty? If you do, what form should it take?
Strategic planning is never easy, and these days it’s hard to think about the future when you are working in survival mode.
But strategy and assessment are important for both short and long-term sustainable growth and success. Strategic planning can help you map your path to success.
This presentation is designed as a broad-based introduction to strategic planning for businesses and nonprofit organizations. The session will cover:
- The purpose of strategic planning
- Best practices in the strategic planning process
- Key steps and elements to consider
Presenters Maria Paz G. Esguerra, Ph.D. and Rollin G. Johnson Jr. are the co-principals of Kensington Strickland Group, LLC. At Kensington Strickland, our mission is to instigate positive change in our world.
Maria Paz is a consultant and facilitator working with organizations on strategic planning, institutional assessment, and capacity building. With over a decade of experience, Maria Paz has worked in the higher education and non-profit sectors. She has a Ph.D. from the University of Michigan.
Rollin brings over 15 years of experience in strategic planning, organizational development, and community relations. His career and work have focused on deepening the impact of people, program operations, and universities within communities. Rollin holds an MBA from The Scott L. Carmona College of Business at Saginaw Valley State University.
Register for this and any Business Smarts session here.
Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.
The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce.