November 20, 2020 @ 9:00 am – 10:30 am
On-Line Webinar

DATE CHANGED from Nov 13 to Nov 20, due to Technical Issues – well of course, it was Friday the 13th in 2020.  What else could we expect?
Also NOTE NEW TIME:  9:00-10:30 am
Understanding the core purpose of your organization – beyond just making money – helps you define your distinctiveness and capitalize on the unique difference you make to your customers, employees, and supporters.
At this session, you will learn

how to identify your core distinctions,
how to use your core distinctions to better connect with your intended audience, and
how to craft your brand, your culture, and your strategy to capitalize on those core distinctions.

Presenter​​ Robert McFarland is the author of the international best sellers, Dear Boss: What Your Employees Wish You Knew and Dear Employee: What Your Boss Wishes You Knew. He has extensive experience in leading organizations through strategic planning, speaking to large and small audiences, training organizations through lecture and experiential methods, and coaching leaders through change. Over the years, he has been a plenary or workshop presenter at many national conferences. Robert is also a regular contributor to the Daily News-Record.
Register for this Business Smarts session here.
Zoom Meeting Link:  https://jmu-edu.zoom.us/j/82747352882      Meeting ID: 827 4735 2882
Business Smarts sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.
The series is sponsored by your Shenandoah Valley Small Business Development Center and the Harrisonburg-Rockingham Chamber of Commerce.