Business Smarts – Building Marketing Benchmarks, Budgets, and Strategies

December 8, 2017 @ 7:30 am – 9:00 am
American National University
1515 Country Club Rd
Harrisonburg, VA 22802
$10 for HRChamber members; $15 non-members

Developing content for advertising and social media on a regular basis can be challenging. Using frameworks developed by the SV SBDC and tools from GrowthWheel®, you will create a simple yet comprehensive Marketing Plan ready to implement in the New Year.

In this workshop, we will cover:

  • Essential Elements for Content Marketing
  • Budget, Strategy and Editorial calendar
  • Measuring for Success


Presenter Allison Dugan has more than 25 years' experience in Marketing and is a GrowthWheel Certified Business Advisor with the Shenandoah Valley Small Business Development Center.  GrowthWheel is a dynamic toolbox for decision making used in both start-ups and companies in growth mode.  SV SBDC Advisors help entrepreneurs get focused, set agendas, make decisions, and take action.

Register for any Business Smarts 2017 session here.


BusSmarts 2016 logoBusiness Smarts Breakfast sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics. 

The series is sponsored by your Shenandoah Valley Small Business Development Center, the Harrisonburg-Rockingham Chamber of Commerce, and the Service Corps of Retired Executives.  Breakfast is provided by The HoneyBaked Ham Company.