Business Smarts: Nurturing Your Brand through Engagement and the Customer Experience

October 9, 2015 @ 7:30 am – 9:00 am
American National University
1515 Country Club
Harrisonburg, VA 22802
$10 HR Members, $15 non-members.
Shenandoah Valley Small Business Development Center
(540) 568-3227

Your brand identity is more than your visual identity (aka your logo): it is who you are as a company; it conveys what you, your products and services stand for; it tells customers of the experience they will have and can count on.

In this Business Smarts session attendees will learn how businesses large and small build their brand equity in order to develop and grow a base of loyal customers, attract and retain dedicated team members, and enhance their reputation in professional circles and the local community.

Learn how you can assess your current brand and develop it into a tool that strengthens your business, starting with the different ways you and your team communicate your brand — both intentionally and perhaps inadvertently — with every customer and audience interaction.

Bill Harris is a writer, designer and brand strategist. Since forming Cobalt Communications in 2005, he has helped clients develop visual identities and compelling stories that build up the equity of their brand. Working with global corporations, small businesses and non-profits, he knows that truths about brand are evident, no matter the size or scope of an organization.
Leslie Harris has more than 15 years' experience working inside global health care organizations, helping to educate, motivate and align employees during times of growth and constant change. She now applies that experience as a part of Cobalt Communications, helping businesses of all sizes implement and measure the impact of effective communications.
Sarah Butzen is a writer and marketing strategist. She spent many years in the economic development world, focusing on how entrepreneurs and creative enterprises develop and communicate their stories and identities. Now, she creates content and marketing strategies for Cobalt and its clients.

Reserve your seat for this or any monthly session. Click here to register.  

Business Smarts Breakfast sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics. 

The series is sponsored by your Shenandoah Valley Small Business Development Center, the Harrisonburg-Rockingham Chamber of Commerce, and the Service Corps of Retired Executives (SCORE).  Breakfast is provided by The HoneyBaked Ham Company.