Business Smarts Lexington: What, If Anything, Is Special about Your Business?

June 20, 2014 @ 8:15 am – 9:45 am
Cornerstone Bank Boardroom
54 South Main Street
Lexington, VA 24450
Shenandoah Valley SBDC
(540) 568-3227

Do you know why customers buy from you? Or, maybe why they don't? Why would anyone choose your business over a competitor to provide an experience, ease a "buying frustration," or solve a problem?  Learn how to identify (or create) a unique selling proposition (USP) for your business, describe the "Ideal Customer" who needs and wants that USP, and determine how many of those Ideal Customers you need to be successful, where they are, and how to attract them.

Business Smarts-Lexington is a series of six workshops designed to guide you through an assessment of your business’ status, and to identify business strengths and weaknesses, plan for, and implement improvement strategies. The series is brought to you by the SV SBDC, Main Street Lexington, and the Chamber of Commerce Serving Lexington, Rockbridge County, and Buena Vista.


Upcoming topics:

July 18: Getting the Most Value from your Accountant
Aug 15: Having the Right Employees Who Do Right by your Business
Sept 19: What will your Business be Worth when You Want Out?
Oct 17: Business Storytelling is the "New Marketing"