Business Smarts: Everybody Sells: Why Not Do It Right?

July 10, 2015 @ 7:30 am – 9:00 am
American National University
1515 Country Club
Harrisonburg, VA 22802
$10 HR Members, $15 non-members. Additional discounts when you register for the entire series.
Shenandoah Valley Small Business Development Center
(540) 568-3227

Every business "sells" - that is, every business attempts to persuade potential customers to do business with it, to become actual customers. Non-profit organizations sell when they try to persuade individuals and firms to donate money or services so they can pursue their missions.

The question isn't IF you should sell. You have to in order to survive. The question is HOW to sell in a way that delivers a successful outcome for all involved.

In this workshop, we'll explore mis-understandings of what selling really involves, and how the process - done right - allows the customer to feel good about the encounter, and you to feel great about what you've achieved.

During his 25 year career as a marketing and sales practitioner, presenter Steve Hertzenberg achieved outstanding success working for both large and small organizations in industries ranging from food products to medical devices.  Steve served as Rosetta Stone's SVP of Global Sales and Marketing, where he helped drive revenues from $11M to almost $150M in 5 years. Steve now teaches at JMU, where his highly regarded Professional Selling class has helped countless students land sales positions with Fortune 500 companies as well as numerous small businesses throughout the region.

Reserve your seat for this or any monthly session. Click here to register.  

Business Smarts Breakfast sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics. 

The series is sponsored by your Shenandoah Valley Small Business Development Center, the Harrisonburg-Rockingham Chamber of Commerce, and the Service Corps of Retired Executives (SCORE).  Breakfast is provided by The HoneyBaked Ham Company.