February 8, 2019 @ 8:00 am – 9:30 am
JMU Ice House
127 W Bruce St
Harrisonburg, VA 22801

Strategic planning seems overly complex to many people. Many organizations don’t take the time to do strategic planning because they don’t understand it.
There are many different methodologies to choose from in approaching strategic planning, but there are three basic steps involved in all the method. Understanding those steps will help you demystify your own strategic planning.
Presenter Robert McFarland has worked with numerous organizations conducting strategic planning, providing branding guidance, and giving communications counsel to help them envision their preferred future, map the strategy to get there, and create a company culture to bring it to fruition. A leadership consultant, executive coach, and conference speaker, Robert is President of Transformational Impact LLC, a leadership development consultancy helping companies improve their employee cultures to make the companies healthier, more productive, and more profitable. Robert is the author of the #1 international best seller Dear Boss: What Your Employees Wish You Knew and Dear Employee: What Your Boss Wishes You Knew.
Register for this and any Business Smarts session here.
Business Smarts Breakfast sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics. 
The series is sponsored by your Shenandoah Valley Small Business Development Center, the Harrisonburg-Rockingham Chamber of Commerce, and Shenandoah Valley Chapter of SCORE.   Refreshments provided by Broad Porch Coffee.
Parking for Business Smarts:  You may park in the Ice House lot on Bruce Street without a JMU permit during Business Smarts sessions from 7:30-9:45am.