Business Smarts: Chapter 11 ~ Using Search Engine Marketing

When:
December 12, 2014 @ 7:30 am – 9:00 am
2014-12-12T07:30:00-05:00
2014-12-12T09:00:00-05:00
Where:
American National University
1515 Country Club
Harrisonburg, VA 22802
USA
Cost:
$10 HR Members, $15 non-members. Additional discounts when you register for the entire series.
Contact:
Shenandoah Valley Small Business Development Center
(540) 568-3227

business smarts bookTelling Your Business Story

Join us for business over breakfast!  Each month we co-host a morning filled with business education and networking.  The 2014 Business Smarts Series' focus is Telling Your Business Story.  Every small business has a story to tell.  This year will explore the methods and media you can use to tell your unique story.

This month: Chapter 11 ~ Using Search Engine Marketing

Google AdWords, SEO, and PPC.  What do all these terms mean - and what can they mean for your online marketing strategies?  Can they have positive impact on how and where you get your messages out to customers?

Learn this and much more with Dr. Theresa Clarke at today's Business Smarts session. Dr. Clarke is a Professor of Marketing at JMU and leader of the award-winning student teams in the Google Online Marketing Challenge (GOMC). She will help you understand how paid search works and how to determine if it is right for your business or non-profit. Dr. Clarke will also share information about GOMC opportunities for your organization. Don't miss this session!

Click here to register. 

Business Smarts Breakfast sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics.  Visit the 2014 Business Smarts: Telling Your Business Story Series page to see what the upcoming chapters have in store.

The series is sponsored by your Shenandoah Valley Small Business Development Center, the Harrisonburg-Rockingham Chamber of Commerce, and the Service Corps of Retired Executives (SCORE).  Breakfast is provided by The HoneyBaked Ham Company.