Brew your Best Marketing Mix: The 3 Brothers Story

February 11, 2015 @ 3:00 pm – 5:00 pm
Capital Ale House 41 Court Square Harrisonburg

Discover tips from one of the fastest growing breweries in Virginia on marketing best practices that push your brand.

Join the Valley Chapter of the American Marketing Association (AMA) for a panel discussion on the great story of 3 Brothers Brewery.

Adam Shifflett from 3 Brothers (yes he IS one of the 3!) will chat about his views on marketing and how their brand is rapidly evolving with new products and large retail reseller partnerships.

Matt Leech is the designer who created the 3 Brothers signature brand. He will discuss the creative process with 3 Brothers and the importance of consistency.

Rounding out the panel is Dr. Eric Van Steenburg from James Madison University. He led a case study with his students on 3 Brothers. He'll discuss what they learned when putting together a strategy, challenges craft brewers have in developing their brand loyalty, and how digital branding is key to craft brewers' long term success.

The discussion may be focused on craft brewing, but there will be plenty of takeaways for your business' marketing. Plus you'll have plenty of opportunities for questions.

Your event ticket includes one beer ticket for Capital Ale House!  Join us for some happy hour networking after the presentation.

This event is supported and co-sponsored by The Shenandoah Valley Small Business Development Center.

Tickets:  $10.00 Non-Member; $5.00 Member; $5.00 Student

Register Here