Brand Me! Written Identity & Visual Identity

September 20, 2013 @ 12:30 pm – 3:30 pm
Augusta County Government Center - Smith-West Room
Augusta County Service Authority
18 Gov Center Lane, Verona, VA 24482
$60 for entire series
Shenandoah Valley SBDC
(540) 568-3227

Two workshops in one morning!  Join us for the second installment of the Brand Me series to learn how your written word and visual displays and logos impact how your customers interpret your brand.

Written Identity

In today’s fast-paced information marketplace, the solidarity of words and images matters more than ever. What are your words communicating about your company’s products, services and - more importantly - personality and values to potential customers and clients?  This session will lead participants through understanding the impact of words in a brand identity system, provide exercises for honing the business message into taglines, hooks, and promotional copy, and discuss business writing and speaking that inspires action.

Presenter Karen Lawrence is a writer, publicist, and social media consultant who specializes in harnessing the power of storytelling, both in business and personal development.  Her company, KLCreative Media provides innovative and personalized outsourcing strategies to organizations seeking a fresh approach for connecting to clients and customers.  Karen has worked in human resources, non-profit development, and retail and restaurant management, and is currently a partner in a business consulting collaborative in Staunton.

Visual Identity

With lots of examples and discussion of best practices, we’ll review the graphic components of a brand identity system. We'll talk about how the right professional graphic designer can help bring your identity to life and the importance and use of branding briefs and design guides. Finally, we'll discuss key considerations for design, including colors, typefaces, applications, and audience.  Bring your questions for discussion.

Presenter Trudy Cole has been a professional graphic designer for 25 years. She specializes in brand identity systems and has produced numerous identities of local and national distinction, notably James Madison University and, most recently, Mount Crawford Creamery.  Trudy serves as a Professor in and Coordinator of the Graphic Design Program at James Madison University, where she teaches Brand Identity courses.How can you keep your visual identity consistent?  How can visuals reflect and support the voice and words of your written identity?

This session will be held in the Smith-West room at the Augusta County Government Center.  Please note that next week's workshop will be held in a different room.