Beyond Google…Marketing & Managing on the Web

April 17, 2014 @ 4:15 pm – 5:15 pm
Tracy Nayar

Advertising on the Web

Google AdWords is the all-encompassing advertising platform on the Web, and undeniably cannot be ignored by Small Business if you seek to be seen by your target audience on the Internet. However, it's not the only advertising platform on the Web or Mobile. There are dozens of different ways to advertise on the Web, and for some Small Business owners, those niche advertising arenas can be much more effective use of your marketing budget.

In this Beyond Google - Marketing and Managing on the Web Webinar Series, Virginia SBDC offers an overview of the advertising opportunities across the World Wide Web (and mobile). Ray Sidney-Smith, President and Web & Mobile Strategist at W3 Consulting, presents several strategies for Small Business owners to identify these platforms, several advertising networks to look into, and the pro's and con's of each.

You will learn:

  • what makes a good advertising platform for Small Business on the Web and Mobile;
  • who are the advertising players in the market that are driving traffic to Small Business websites; and
  • what are the good and bad sides of these platforms.

Who should attend?

  • Small business owners, entrepreneurs, micropreneurs, solopreneurs
  • Office managers, Human Resources professionals
  • Administrative/executive assistants and sales/account representatives
  • Nonprofit executive directors and board members

Click here to register