Beyond Google: Marketing and Managing on the Web Series

April 30, 2015 @ 12:15 pm – 1:15 pm
See link below

When you hear the term "social network," most people think Facebook. It's the largest and the most active social network in the world, challenged arguably by YouTube in the United States, and China's Qzone and Sina Weibo social networks. However, there's a whole paradigm lost when it comes to Small Business marketing and community building today: you can create your own social network! There are various ways to do this and that's the subject of this Webinar. We'll discuss the concepts of internal and external social networks, advantages and disadvantages of establishing either, and how to create both using today's available technologies. It's easier than ever before to create a social network, and with more control over the infrastructure Small Business can benefit greatly from community building to market their products and services! Join us to learn how.

This Webinar, as part of the Beyond Google: Marketing and Managing on the Web series from

Virginia SBDC, will be presented by Ray Sidney-Smith, Web & Mobile Strategist, author of SoLoMo Success: Social Media, Local and Web Small Business Marketing Strategy Explained, and President of W3 Consulting, a Web, Social & Mobile strategy, development and training firm helping business owners learn why and how to use Web, mobile and digital technologies for greater marketing and management impact. Each Webinar has allotted time for questions-and-answers at the end, so come with yours!

Who should attend?

  • Small business owners, entrepreneurs, micropreneurs, solopreneurs
  • Office/sales/customer service managers, marketing directors, executives and professionals
  • Administrative/executive assistants and sales/account representatives
  • Nonprofit executive directors and board members



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