Diane McCarthy

Diane McCarthy – Business Advisor

With SBDC since 2020

Diane’s many years as a marketing associate in the fast-paced and demanding food and beverage industries make her a sought-after business advisor at the SV SBDC. Her practical yet creative approaches to sales, merchandising, budgeting, marketing, and customer satisfaction issues that all entrepreneurs face are easily applicable across multiple industries. Diane is a familiar face around the SV SBDC, having volunteered on multiple projects over the course of many years.

Get in Touch


  • Restaurants/Food Service/Hospitality
  • Sales
  • Merchandising
  • Marketing/Promotions
  • Leadership/Management
  • Non-profits
  • Fundraising
  • Daycare/Early Education


  • Education/Experience
  • James Madison University, BS
  • Eastern Mennonite University, MA, Organizational Leadership

Fun Fact

Diane owned a small retail shop in downtown Harrisonburg for six years that she opened fresh out of college.